How to recruit top marketing executives

Talented marketers are diamonds that can help to propel your business to the next level. They are hard to come by and highly sought after, which means that your recruitment plan must be on point if you are to attract the best candidates.

Here at BMS Performance, we are a leading marketing recruitment consultancy that is highly experienced in finding the best talent on the market and matching them with relevant positions. We work with employers and candidates, ensuring that both parties are a good mix for each other. This means that we put a lot of time and effort into ensuring only the very best candidates make it through our rigorous process.

Employers trust our team with recruitment because they know that only vetted candidates will make it to the latter stages of the application process. BMS Performance handles the initial application, screening process and first face-to-face meeting before passing on a shortlist of candidates to the recruiting employer.

Skills a successful marketing executive candidate should have

To recruit the best talent to join your team, you need to know what skills to look out for. When it comes to filling any marketing position, senior or otherwise, you need to hire someone who can tell a story with excellent written and oral communication skills. They have to be able to connect with the customers they are reaching out to, having the social and emotional intelligence necessary to tap into their wants and needs.

They must also be able to effectively analyse data that is presented to them. There isn’t any point in running a marketing campaign without reviewing the data – you need to know what works and, crucially, what doesn’t work. Decisions that form the direction of a campaign are made by reviewing data, so your new marketing executive must know what they are looking at.

How to reach out to the right candidate

Depending on the seniority of the position, you want to reach out to experienced marketers with a track record of getting things done. Many candidates interview well and can talk the talk, but fall short when it comes to walking the walk. Tailoring your job advertisement and specification will help to eliminate irrelevant candidates who don’t meet your criteria – naturally, there will always be some who apply anyway.

The BMS Performance team review all candidates, expunging those that do not meet the minimum requirement, thus saving the recruiting employer a lot of time. We will also share the vacancy with relevant bodies, job boards and via digital platforms to increase the exposure of the advertised position, putting it in front of the eyes you want to see it.

As we work with numerous candidates, we also have direct access to a pool of talent that may be perfect for your company’s position and culture. This is one of the key advantages of working with a recruitment consultancy, where we can reach out to qualifying candidates who may not otherwise see your job listing. Sometimes, to secure the very best talent, you have to make the first move.

How we can help

If you have a vacancy for a marketing executive you are looking to fill, please get in touch with us today. We will be more than happy to discuss your recruitments and needs, working towards hiring the very best marketing talent for your team.