As an experienced marketing recruitment agency, we’ve seen a lot of change over the years. Due to the rise in smart phones and tablets, people are now able to look for jobs anywhere at anytime. This could be whilst sitting on a train, waiting for a customer or eating lunch at their desk. Therefore, it’s no longer enough to post a single advert and wait.
Research shows people now interact with 15 pieces of content before applying for a job. So in order to find the right person, you need to be where they are! This is why we advertise across national and niche job boards, conduct regular searches on candidate databases and invest heavily in our online presence including writing content and SEO, social and email campaigns.
OUR 6 STEP MARKETING RECRUITMENT AGENCY ASSESSMENT
If you’re looking to hire a marketing recruitment agency you want to have the confidence that they’ll help you recruit the right skills, experience and personality for your team. This is why over the years, we’ve created a 6 step marketing recruitment assessment that we believe will help you find marketers that will help improve your campaign performance.
Marketing Skills
Perhaps one of the most important factors is identifying a person’s marketing skills. What knowledge do they have of specific channels? What tools and technology have they used? How much marketing planning have they been involved in? How aware are they of new marketing approaches?
Campaign Experience
If you are hiring a marketer you want confidence they’ve done it before. What campaign examples can they provide? What specific tactics were they involved in? What tools did they use? What level of responsibility did they have?
Commercial Awareness
With increasing pressure on marketing teams it’s essential that marketers know what ROI they are delivering. What regular reporting do they provide internally? How well do they know their campaign numbers? What other measures do they look at beyond marketing campaigns?
Credibility
Part of being a good marketer is being able to sell your ideas, so how you come across is important. How comfortable are they talking about themselves? How well do they articulate their experience? How confident are they being interviewed? How do they cope when under pressure?
Motivation & Attitude
Most marketers love marketing but what else keeps them motivated? Are they looking to work in a specific market or is it about learning a new skill? Are they looking to develop their career or work with new technologies? Do they want to focus on different channels or do they want a more cohesive team?
Team Work
You want someone that will not only fit well into the marketing team but work well with others including the sales teams. What’s their current team structure like? How do they like to be managed? What regular internal meetings do they have? What examples can they provide of working with sales?
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applications per weekThe quality of the staff, candidates and process was first class. We got exactly what we needed and in the time frame we needed.
I wouldn’t hesitate to recommend BMS if you’re looking for a top-notch marketer! They have always delivered great candidates.
BMS were a pleasure to deal with, they understood the type of marketer we were looking for & put forward great candidates!
