BMS Sales Development Programme

Unlock your potential

We know that a new recruits’ first year in sales is pitted with some of the highest highs they’ll experience in their sales career as well as their lowest lows. They’re truly experiencing what it means to sell something, what it means to represent their company, to be authentically themselves with clients and how to balance their time and activity to achieve success.

About

Any seasoned sales professional will say the same thing – that you never stop learning and developing throughout your career. You’ll always be learning a new technique, the market may force you to change tact and you as a person will grow and change too. BMS’ Sales Development Programme includes all of the key components to support a graduate in the start of this journey, tackling their mindset and approach to sales, providing them with tools and techniques to improve their natural sales ability and sharing valuable resource and content with them to support them in developing their knowledge around sales.

An accessible, blended learning approach

The programme is an accessible, blended learning approach of virtual classroom workshops facilitated by an expert sales trainer, regular webinars, digital learning content and exercises all hosted on their very own digital learning hub with BMS Performance. They’ll be directed to additional resources throughout the programme and will have unlimited access to its contents to support their Continuous Professional Development.

Workshops

Sales process – 2 days

This 2 day workshop is focused on providing a holistic overview of the sales process and enabling delegates to implement a basic structure to their sales interactions. Designed for those at the start of their sales career, we encourage delegates to think about how their interactions impact client relationships for the long-term and how building personal, positive habits will enable their professional growth.

Outreach – 1 day

Positive outreach is a fundamental skill of any sales person – it’s all about communicating with clients! We discuss the various methods of outreach and communication including phone calls, emails and social outreach, and delve into the mechanics of an effective phone call giving delegates the confidence to interact with clients and ultimately positively impact their sales activities.

Social selling – 1 day

With clients in a better buying position than they’ve ever been before, with more access to information on you and your business before you’ve even had chance to speak, this 1 day workshop introduces the ways in which delegates can positively influence those preconceptions and assumptions in order to improve the effectiveness of their outreach and promote healthier, more secure relationships with clients by having a professional social presence.

Customer meetings – 1 day

Rocking up for a chat and a brew just isn’t going to cut it in today’s virtual world! It’s important to be prepared and to have purpose! During this 1 day workshop, we’ll work with the delegates to devise a fool-proof template for structuring client meetings – whether they’re virtual or in-person - that can be implemented with immediate effect and immediate results!

Negotiation & objection handling – 1 day

Clients want to pay less, you want them to pay more. Sound familiar? Price discussions are an everyday occurrence as a sales person so it’s important to get comfortable with talking numbers! This 1 day workshop helps delegates to remove those scary personal attachments to negotiations, understand the nature of successful negotiations and flip that mindset to see negotiations and objections as a positive part of the buying process.

Securing partnerships – 1 day

Up until now, the focus has been on building client partnerships but what happens when that client has been brought on board? This 1 day workshop is designed to help delegates navigate those next stages of client relationships, continuing to explore the partnership further, increase their network within their organization and ultimately, ensure they lock in their commitment to continue spending. This workshop will help delegates to understand what it really takes to maintain and grow long-term client partnerships and realise their value.

Personal impact – 1 day

Powerful, high impact and all about you! The final workshop in the programme is a 1 day session that will share techniques with delegates on how to present the very best version of themselves. We’ve all heard that people buy from people. We look into some of the widely used tricks used by some of the best public speakers and social media voices, how influential influencers really are and how we can adopt some of these techniques when presenting in video messages, meetings and presentations.

Companies we work with

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Testimonials

Our results speak for themselves, but sometimes we like to let other people shout about us too!

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BMS have secured us some fantastic candidates. Mike in particular has always shown enthusiasm and passion for prospective candidates and effectively communicated this with us to ensure a positive working relationship between us and BMS!

Sophie Clarke – Jägermeister – Human Resources Analyst
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I’ve been extremely impressed with the quality of candidates that BMS has provided for our growing Business Development Team. It’s easy to see that their pre-qualification process works as the individuals we’ve hired have been excellent.

Kaden Smith – Net Documents – Director, Inside Sales EMEA
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Mike at BMS has been absolutely fantastic to work with. The candidates that they refer are top-notch: extremely sharp, timely, and prepared for their interview(s). I'd highly recommend anyone to work with BMS for their hiring needs.

Savannah Costa – Allbound – Global SDR Manager
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Working with Mike at BMS has been incredibly easy; all candidates were incredibly talented and have been successful once joining. I highly recommend him and BMS and will use them in future.

Marc Parsons, SDR Team Lead at OneUp
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BMS Performance is a valued partner and has helped tremendously in hiring Business Development Representatives in our UK office. Mike Boyd is a pleasure to work with, and I’m grateful for his collaboration.

Sanjivani Mathura – Enable Software – Talent Acquisition Partner
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Working with BMS has been seamless and easy. The hands-on approach ensured that we had a constant flow of candidates to choose from, meaning we were able to find the right people for the role. Overall, I am very happy with the service that BMS provides.

Greg Fox – Britannica Digital Learning – Senior Business Development Manager
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BMS mould their service to meet our requirements. They've been flexible and accommodating to our needs, consistently providing suitable candidates. The assessment days always run smoothly and are a testament to the hard work put in by the whole team.

James Swan – Storm Technologies – Head of New Business
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Without BMS we simply wouldn’t have been able to grow our business at the rate we have and we are looking forward, with their help, to growing again in 2023.

David Surridge​ – Croner-i Ltd – Associate Director of Sales
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Frequently asked questions

Have a question? Check out our frequently asked questions, or get in touch today.

Get in touch

What makes the BMS Sales Development Programme different from other graduate sales training?

Our programme blends expert-led virtual workshops, digital learning, and continuous development resources to give graduates both structure and flexibility. Backed by our recruitment expertise, it’s designed to build long-term sales capability, not just short-term confidence.

How does this programme support the long-term success of new sales hires?

We focus on mindset, skill development, and practical application. Graduates gain tools, techniques, and frameworks they can use immediately, while the digital learning hub ensures they have ongoing access to content that supports their continued growth throughout the first year and beyond.

Can the programme be tailored to our company’s sales environment?

Yes. While the core curriculum provides essential foundations for any early-career salesperson, our trainers incorporate real-world examples, industry nuances, and role-specific challenges to ensure relevance and applicability to your business and market.

How do the workshops contribute to a graduate’s readiness for client interaction?

Each workshop targets a key stage of the sales process—from outreach and social selling to client meetings, negotiation, and securing partnerships. By combining hands-on exercises with practical templates and proven techniques, graduates leave equipped to engage confidently and professionally with customers.

What ongoing support do delegates receive after the workshops?

All participants receive unlimited access to the digital learning hub, which houses additional resources, webinars, and reinforcement exercises. This ensures continuous professional development and helps new hires maintain momentum as they transition from training to live selling.

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Contact

[email protected]
0800 060 8420

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