In such a candidate-driven job market, companies are left wondering about what makes a good employer. It’s no longer solely about salary, meaning that employers must implement additional measures to make job opportunities seem more attractive to prospective candidates. There are no characteristics of a good employer set in stone; however, there are a handful of common aspects that job seekers are looking for. Read on to discover what makes a great employer.

Work-life balance

As a result of the COVID-19 lockdown, priorities shifted for individuals across the globe. Many professions found that they could operate from home, making them more reluctant to return to the office as we emerged from the pandemic. Employers could easily deem that the personal lives of their employees aren’t a concern of theirs, but this attitude could deter employees from applying for a position.

Job perks

Even with a good work-life balance, employees still spend a significant amount of their lives working. If someone is unhappy in their job, they’re more than likely unhappy in their life. Therefore, as an employer, you should do all that you can to make your professional environment as enjoyable as possible. Examples include paid time off, flexible schedules, and employee discounts.

Rewarding work

For many people, their job is much more than “just a job”; it’s their career and their life. Consequently, they want to feel as though their role is important and that it makes a difference. The average person spends 90,000 hours of their life at work so, understandably, you want to feel as though these hours are being put to good use.

Opportunities to grow

The premise of a dead-end job is something that deters a lot of job seekers from applying for certain positions. This is especially true of younger people who are happy to start from the bottom and work their way up. The last thing that these people want is to be working in the same role five years after they started at the company.

Recognising and rewarding hard work

Hard work isn’t always acknowledged or rewarded in a professional capacity, as employers believe that an employee’s paycheque is rewarding enough. As a result, employees find themselves going above and beyond for a company and getting very little return. This leads to feelings of discouragement that must be avoided at all costs. Instead, employers should recognise and reward the hard work of their employees through paid bonuses or extra paid holiday.

A compatible and strong company culture

As previously mentioned, a job is much more than just a job to many individuals. Therefore, job seekers tend not to apply for roles in which they don’t identify with the company culture. Consequently, you should establish your company culture and make it clear to your prospective candidates so they can make an informed decision.

Diversity and inclusion

Diversity and inclusion are incredibly important in today’s job market, and you want to ensure that you’re building a diverse team. The establishment of such indicates to prospective employees that your company is conscious about providing opportunities for all types of people. A diverse workforce is also considered a strong one.


A lot of employers will confuse the notion of leadership with bossiness; however, it is possible to be the boss without being bossy. Strong leadership merely means setting achievable goals for your employees, facilitating them with the means of achieving such, and allowing them to work independently towards this. A company with a strong leader is deemed a trustworthy one.

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