When it comes to recruiting a new employee, sales or otherwise, it’s likely that the candidate’s first interaction with the company will be the job description. As a result, you may be wondering what to include in a job description to make the job opportunity sound exciting, whilst also ensuring that it’s clear and informative. A quality job description will entice a candidate to want to find out more about the company and potentially become an employee. So, what needs to be included in a job description?

The job title will describe the role at hand, allowing a candidate to identify whether the role is appropriate for them to apply for. These will include sales advisor, sales associate, sales executive, and sales consultant job descriptions. Each of these will require a different set of qualifications and experience and fall under a different salary bracket, therefore an appropriately named job title is vital for a candidate’s understanding of the role at hand.

After the job title, a summary of the role is required since a title itself may not always transparently describe the position. Ultimately, the purpose of a role summary is to provide an overview of the business, culture, nature, and functioning of the company. Similarly, it details the expectations from the employee whilst providing a synopsis of the purpose of the position. This snippet of what the job entails can be make or break when it comes to the candidate proceeding with the application.

In order to compensate for the disruption caused by the pandemic, multiple businesses have since been offering employee benefits. These can be huge affecting factors of someone’s inclination to apply for a job and should be detailed within the job description. For example, working from home, hybrid working, flexible hours, travel compensation, or lunch allowances are all aspects that might place your company above your competitors. In a competitive industry like sales, you must do all that you can to rank above your competition.

If it’s not clear what a candidate would do on a daily basis, it’s unlikely that they’ll proceed with the application process. Clarity is imperative when it comes to recruitment as no one likes going into a new job blind. A new working environment can be overwhelming and daunting enough without throwing in uncertainty about what it is that you actually do. A detailed description of responsibilities can reduce confusion and encourage applications.

Some jobs will require more skills and experience than others, especially in a field that’s as versatile as sales. By clearly stating what skills and experience are required you avoid wasting the time of the candidates, as well as the time of the company. Naturally, no one wants to apply for a job that they’re overqualified for, whilst it’s nearly impossible to successfully do a job that you’re underqualified for. Consequently, all applicants are looking for that perfect balance.

Company culture is extremely important, especially in the current business sphere. Candidates are more passionate about their values than ever before and want to work for companies that share and express these values. One of the biggest concerns as of now is environmental impact, so if your company is environmentally conscious, this will give you a serious advantage in enticing fresh recruits. Morality in the business world has never been as strong, so make sure your company is functioning with ethics in mind.

There’s no escaping the fact that the primary reason for getting a job is to earn money. Different roles will require different salaries, and it’s highly unlikely that anyone will want to apply for a job below their current pay grade. In order to avoid disappointment, be sure to state the salary information in the job description.

For further guidance regarding sales job descriptions, please get in touch.