Confidence in sales is one of the most important qualities to have when closing a deal. In order to instill trust in your clients, you have to be confident in your product and/or services through sales closing phrases and techniques.

As recruitment professionals, we’re experts in how to close a sales call effectively. We can help you increase your chances of closing sales deals by offering advice regarding your interpersonal calls and interactions.

Closing the deal is the final step to establishing a business relationship, therefore it’s imperative you get it right. Preparation and communication are key elements of finalising a business deal and must be implemented for a successful transaction.

Earn It

Firstly, unsolicited, impersonal, rehearsed, or scripted business pitches will seldom attract and engage a client, meaning foundations need to be put in place ahead of the proposal. You should be sure to promptly answer any client queries in fine detail and attend any meetings in a punctual and well-presented fashion. Similarly, any correspondence from the client, such as emails or calls, should be responded to and dealt with in a timely manner.

Putting in this groundwork will allow you to gain the client’s trust as they’ll be encouraged to believe that you have their best interests in mind. Once they’re convinced of this, they’ll be more inclined to invest in your product and/or services.

Be Prepared

Due to the interpersonal nature of sales, it can be an unpredictable field and you should be prepared for all outcomes. Ahead of any pitch, you’ll need to thoroughly research the client, their business, the industry they’re in, and their competitors. Once you’ve gathered this information, you’ll be able to tailor the pitch to the needs of the client and feel equipped to answer any queries they have.

Additionally, you should have something in writing for the client to take away and visualise. As well as this, you should have a contract and pen on hand to confirm your client’s interest almost immediately.

Build Rapport

If there’s one thing to remember about achieving a successful sales pitch, it’s not to rush the process. You should invest time in building a professional relationship with your client for the most effective outcome. If your client views you as a stranger, they typically won’t feel comfortable establishing any deals with you; however, if they feel that they know and like you, they’ll be more inclined to close a deal with you.


For a client to properly trust you, they’ll need to feel as though you’re being completely transparent with them. It’s vital that they’re not left feeling deceived, misinformed, or confused about the product they’re investing their interest in.

Despite this, communication doesn’t come solely from words; body language is a huge factor in building relationships. Your smile should be genuine, your posture upright, and your handshake firm. Similarly, you should maintain eye contact throughout any face-to-face encounters. Implementing these measures will portray a confident energy that your clients will feed off.

Convey Urgency

Successful salespeople will make clients feel that they need to act fast in order to get the best deal. You should offer incentives to encourage action – make the client feel as though they might miss out on a good opportunity if they don’t act promptly.

That being said, this needs to be done carefully as too much pressure can deter a client from your product, services, and business altogether.

We’re Here to Help

Closing a sales deal is never straightforward, but with the correct measures in place, you can optimise your company’s success rate. As recruitment specialists, we can advise you on the most effective steps to take in closing a sales call.

Get in touch to discuss with a member of our expert team.