Marketing Manager
About the role:
Working in a supportive and collaborative marketing team, and reporting to the Head of Marketing, the successful candidate will own the complete marketing process for their transport portfolio. You will take full responsibility for the marketing strategies to drive brand awareness and growth for the subscribers and events. This is an rewarding role, with a lot of hand on experience.
About the company:
Established 100 years ago, our client is a highly respected media owner specialising in exhibitions, conferences and awards to magazines, directories, print, data and digital publishing. They pride themselves on finding innovative ways to connect businesses and professionals, while providing insightful news, analysis and comment.
Responsibilities for the Marketing Manager
Primary Objectives:
- Develop and deliver the annual marketing strategy to grow the portfolio of events, the subscriber numbers, awards and media products.
- Manage, monitor, optimise and report on the effectiveness of multi-channel marketing campaigns.
- Provide marketing support to the commercial team to drive engagement and commercial revenue growth.
- Responsibility for and reporting against spend within the annual marketing budget.
Core Responsibilities:
- Campaign Management:Manage the execution of all promotional marketing campaigns to drive new subscriptions, renewals, event delegates and awards revenue.
- Database Management:Build segmented lists to allow more targeted messaging. Identify gaps and analyse effectiveness/engagement of existing data. Share recommendations for new data opportunities.
- Email Marketing:Create, test and optimise a range of different email campaigns with engaging content, short, sharp and benefits-led copy with clear calls to action.
- Website: Ensure websites are up to date, visually appealing and deliver excellent user experience while optimising for SEO/SEM and data capture.
- Market Research: Keep on top of market developments to ensure all messaging is current and engaging, analyse competitor performance and activity and keep alert to opportunities for new partnerships and useful data sources.
- Digital Marketing: Plan, manage and optimise effective digital marketing and social media campaigns to drive awareness, engagement and conversions.
- Analysis and Reporting:Analyse and report against campaign performance and spend across all channels as well as the status of projects, audiences and planned activities.
Qualifications and Skills
- 2+ years' in B2B marketing exhibitions.
- Excellent verbal and written communication skills.
- A passion for marketing and commercial/growth mind-set.
- Proactive, ambitious and results driven.
- Strong planning and organisational skills.
- Excellent attention to detail and strong analytical skills.
- An enthusiastic team player with a can do attitude.
- Energy and confidence to deal with and influence a variety of stakeholders.
The Package for Marketing Manager :
- Salary: £35,000-£40,000
- Up to 20% performance related bonus.
Location: The position Marketing Manager will be based in London 3 days a week.
Things you'll love
- 22 Days holiday + additional 3 days at Christmas (additional 2 days p.a. per year of service up to 30)
- Interest free season ticket loan
- Stakeholder pension scheme
- Summer and Christmas parties, and regular team socials
- Investment in training and development and opportunities for personal and professional growth
BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role
