Demand Generation Manager

The role of Demand Generation Marketing Manager: This is a brand-new role in the marketing organisation, designed to create a best-in-class demand generation framework that can be utilised by the centralised marketing function and the sales function.

Reporting to the Head of Marketing, this role will sit in the Central Marketing function, alongside Marketing Ops and Content Marketing. This role will support key team and company objectives of:

• Commercial Revenue Growth
• Overall Pipeline Growth
• Marketing Generated and Marketing Influenced Revenue

The Demand Generation Marketing Manager will set up the company-wide Demand Generation Frameworks that will enable a more structured approach to driving leads globally. The role holder will be expected to build and deliver integrated marketing programmes using webinars, content, email, social (paid and organic), lead nurturing, partner marketing, events, and analytics.

As a content-rich business, there is huge potential to build thought-leadership/demand-generation marketing programmes that nurture leads to the point of MQL, SQL, SAL.

Day-to-day responsibilities of the Demand Generation Marketing Manager include:

• Take the lead on defining and implementing lead generation initiatives.
• Grow new, quality leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers), SEO optimisation, conversion optimisation etc.
• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, word of mouth, and events to drive customer acquisition.
• Design and implement initiatives to increase the quality of leads.
• Management and optimisation of lead scoring strategy.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity.
• Optimise marketing automation and lead nurturing processes through email, content, and social channels.

To be considered for this role you must have:

• Experience in setting up and running a demand-generation marketing engine.
• Experience with a marketing automation platform such as Hubspot or similar.
• Exposure to working closely with a sales team to drive leads is a must.
• Efficient organisational and time management skills
• Willing and unafraid to embrace change to drive improvement.
• Self-confidence, drive, competence, and a willingness to learn.
• Strong business awareness and commercial mindset

The company: This is a great time to be joining this fintech business. With Series B in the bag, they are looking to continually disrupt the market and make a significant impact. This Demand Generation Manager role is crucial to business success and will form part of a three-person team that will be responsible for generating highly qualified leads for the business.

Following a successful growth period and with some exciting plans in play, the company wants to heavily invest in their marketing department. As a result, they need a demand generation superstar.

This Demand Generation Marketing Manager role is an integral position to support business objectives being hit. This is for someone who has the strategic nous and desire to get their hands dirty and build the business' demand generation programme.

The package for the Demand Generation Marketing Manager:

• £60,000-£65,000
• Benefits

Location: The position of Demand Generation Marketing Manager is based in London, with flexible working options.

BMS Performance has spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and guide you to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.