Exciting Announcement – New Level 4 Sales Executive Apprenticeship Approved

In a major boost for the sales profession, the government has approved a new apprenticeship programme for sales executives which promises to make the UK world-leaders in producing professional, qualified salespeople.

BMS Performance is excited to be delivering the programme from Jan 2019!


Given the introduction of the Apprenticeship Levy in 2017, apprenticeship standards are proving to be a credible and innovative way of training and upskilling your workforce through a structured programme of ‘off the job’ training and coaching.

BMS Performance has partnered with the Association of Professional Sales (APS) as the Trailblazer Group for the Level 4 Sales Executive Standard. The APS is a leading community for sales people, continually working to raise the standards and professionalism of the sales industry

Act fast and don’t waste your apprenticeship levy

The apprenticeship levy was introduced by the UK government in April 2017. It affects all UK employers with an annual wage bill over £3 million who now have to contribute 0.5% of their wage bill to the levy. If the fund is not spent within 24 months, it will expire.

Levy-paying employers can use this money to fund  sales apprenticeship training programmes – whether for upskilling existing staff or investing in new recruits, at all levels and age groups. Funds left in your digital account will be lost after 24 months and allocated to non-levy paying employers so you need to act fast.

Advice for non-levy paying clients

If you don’t pay the levy, you are eligible to receive 90% government funding for any apprentice training you enrol your staff on to. This makes apprenticeship training a highly affordable option for workplace training for all UK employees.

Why sales apprenticeships are brilliant for business

Employers now have a huge choice of apprenticeship training programmes to support the development of their people. Teaming up with a training provider such as BMS Performance to design and deliver your sales apprenticeship programme will add long term value to your business, provide a sustainable learning and development programme and deliver an efficient way of using the funds accrued in your digital levy account. Used wisely apprenticeship training programmes could transform the career of people in your business and create a genuine ROI from your levy.

“BMS Performance has demonstrated the highest quality standards in reaching this benchmark, showing their commitment not only to their learners and customers, but also their wider commitment to the sales profession as a whole.”
Ben Turner, Co-CEO at APS

Sales apprenticeships help boost sales performance

Promoting the sales function of your business as a professional and credible vocation will transform the perception of the role. A robust and practical sales apprenticeship programme will revolutionise the performance and capability of your team, generating a sustainable increase in sales performance and create a succession plan for your business.

How we can help

As a Talent Management Solutions provider, we’ve been helping businesses improve the performance of their sales teams for almost 30 years so we know what success looks like. With our track record, expertise and technology we deliver a blended learning programme of classroom training, eLearning, coaching and mentoring to maximise your teams potential and to develop highly skilled sales people that deliver results.

Working together

Our team will guide you through the process of implementing and delivering your apprenticeship programme. Creating a robust plan that forecasts your levy spend and recovery each month is part of our programme delivery.

We can guide you through how to deliver the training your business needs and how to coach and support your people through their training programmes. We can also advise on how to enrol and manage the programme from initiation to completion and certification.

‘The Association of Professional Sales is the only independent organisation who understands the needs of global sales organisations and can therefore assess, validate and recognise sellers across providers, companies, and countries’

Set up in 1990 we now have over 200 employees operating internationally across 11 offices in 15 specialist divisions. We interview 500 candidates a week, run 60 training courses and 100 in-house training programmes a year and have helped improve the performance of our clients by recruiting over 40,000 professionals.

BMS designed a great interactive training course and delivered beyond our expectations.

Sales Director, Timothy Taylor