With a personal impact programme, our aim was to create a lasting first impression
what was the training need?
Matthew Clark are a national drinks wholesaler, with over 200 years’ experience supplying drink products, hospitality training, labour management and marketing support to over 16,000 On-Trade premises in the UK.
Their training need:
- To improve the delivery of key messages and the Matthew Clark ‘Value Proposition’
- To enhance personal impact and credibility creating a consistent image for the Matthew Clark salesforce
- Skills to develop customer relationships through communication
WHAT WE DID
Personal Impact
Focused on the delivery of key messages including a 5 part brand sell
Improved personal impact and increased self-awareness
Effective Communication
Highlighted the importance of clear communication and vocal delivery
One To One Coaching
Video recorded 3 pitches per person with one to one coaching
Delivered to 100 sales people in small group of 5 delegates
TRAINING OUTCOMES
“A challenging programme that has produced a dramatic shift in mindset and approach”
HR Team
