what was the training need?
Bunzl Cleaning & Hygiene Supplies is the UK’s leading supplier of janitorial, cleaning, and hygiene products. They are part of Bunzl plc, one of the fastest-growing international distribution and outsourcing groups.
They are proud suppliers of over 14,000 products from leading brands and manufacturers.
Their training need:
- Bunzl had experienced a shift in the strategy and tactics being used by professional buyers operating within their cutomer base. They noticed an increased use in agressive tactics, price driven demands and a non-committal approach to building relationships.
- The aim of the programme was to create awareness of these tactics and increase confidence when at the negotiating table.
WHAT WE DID
Assertive negotiating skills
Designed a series of workshops for the Senior Account Managers and Leadership team to introduce methodology on assertive negotiating skills.
This included the use of trading variables, a ‘game plan’ and the commercial playing field.
The workshops were practical, interactive and developed around real life customer negotiations.
“Excellent course! One of the best I’ve ever been on.”
David Cousins, Sales Director
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