Our aim was to inspire the workforce through a programme of personal development, recognition and continual investment


what was the training need?

Aryzta is one of the largest frozen bakery companies in the world. The group has a leadership position in the speciality frozen bakery sector and is a global supplier of baked goods.

They operate 60 bakeries and kitchens across Europe, North America, South America, Asia, Australia and New Zealand.

Their training need:

  • develop a consistent and structured sales and customer engagement process across the business
  • enhance the current ability and performance of the sales and management teams
  • invest in a structured management development programme.



Workshops and Programmes

We delivered a series of regional workshops followed by practical reinforcement sessions

Introduced a coaching programme for senior team members based around the GROW model

Developed a customer engagement programme

Developing skills

Supported all departments with skills to improve customer service and equipped them with tools to develop opportunities within the Aryzta customer base

Designed an Aryzta 6 Step Sales Process focussing on Value Propostion

Consistent structure

We provided the teams with a framework for conducting effective customer meetings and a formalised plan for developing account spend and territory turnover


“BMS delivered phase 1 of the project with professionalism, enthusiasm and credibility. We are already planning phase 2 to continue the journey.”

Tessa Williams, Head of HR


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