Sales recruitment services | BMS Performance



How we attract candidates

With access to smart phones and tablets, candidates can now search for jobs anywhere and anytime. Travelling on a train, waiting for a friend or having lunch at their desk. Gone are the days when you can post a single advert in one place and expect a huge response.

Research now suggests candidates interact with over 15 sources of information before applying for a job. To find the right person, you need to be where they are! This is why we adopt a multi-channel approach to candidate attraction advertising across multiple national and niche job boards and also have access to a range of candidate databases, including our own, allowing for targeted skill and experience identification. We also invest heavily in our online presence and our website including content, SEO, social and email campaigns.

I'd recommend BMS if you’re looking to recruit sales professionals. Great service – fast, efficient & some excellent candidates!

Dave McGrath - Sales Director, Kantar Media

We’ve been using BMS for a while now, they’ve helped us recruit a number of quality sales candidates - I would certainly recommend.

Kirran Bhambra - Recruitment Business Partner, Lebara

BMS understand our business, the kind of background & experience that we look for in a candidate.

Nick Stevens - Managing Director, iel.


Years Experience


Candidates interviewed face to face per week


Offices across the UK


Professionals placed with clients

Our 6 step candidate assessment process

The rise in video interviewing can certainly save time and for some roles is a great option, but in our experience to truly understand a sales persons ability it’s essential to meet them in person. Over the last 3 decades we’ve created an assessment process that we believe helps our clients find the right people and saves you time along the way.




How well presented are candidates when they come through our doors? Business dress has certainly changed over the past few years but we assess candidates based on their overall suitability for the market they operate in. If they are representing you to prospects you want them to be presentable.


How credible would they be in front of your customers? We’re looking for people that are articulate, communicative and confident about discussing their previous roles and experience. How do they handle themselves in the meeting? How well do they come across?


Sales skills

What formal training or knowledge do they have of the various sales methodologies that exist including Challenger, Miller Heiman or Spin Selling. Also are they able to demonstrate successfully how they’ve employed these techniques as part of their sales process to win new customers.



Motivation & attitude

How driven are they to achieve their own personal and professional goals? What gets them up and in the morning and keeps them motivated? You want to be sure you are recruiting someone that will help you hit targets and grow the business.

Track record

One of the key aspects we look for in a candidate is how they have performed in previous roles. This absolutely includes performance against sales targets but also includes other KPI’s such as pipeline development, big account wins and internal awards and recognition.

Team work

Whilst you want individuals to perform it’s the overall team pulling together that will help you hit targets. Can they discuss their own responsibility within a team environment and give examples. Are they aware of the wider company and team goals? What examples can they cite of where they’ve had a positive impact on previous teams or company initiatives?

BMS made the whole recruitment process very easy for us by delivering candidates that fit our sales teams perfectly.

Tania Doorn - Head of Direct Sales, 8outdoor

A very professional service. BMS understood the nature of the role and put forward excellent candidates that matched our requirements.

Ashley Hayward - Managing Director, Kinnarps

It’s always a pleasure working with BMS, a very friendly and professional service. They put forward the best candidates.

James Spencer - Head of Sales, VPS

I've always found BMS to be very efficient & provided an excellent level of service & support throughout the recruitment process.

Adrian Fuller - Sales and Marketing Director, Planer plc

We recently recruited a Sales Consultant through BMS who were professional, went the extra mile to understand my needs & pain points.

Teresa Higgins - Sales Director, Barbour EHS

Taking ownership of the entire process along with their no fuss, no nonsense approach is a welcomed change.

David Baldock - Group Sales Director, Wilmington plc