Senior Marketing Manager
About the company
A global B2B media and events organisation operating at the centre of technology ecosystem. The business delivers high-value content, learning programmes, and events that connect senior decision-makers across a rapidly evolving market. With a highly engaged global audience and strong data-led capabilities, the organisation is focused on delivering measurable commercial impact for its partners.
Role responsibilities
- Lead the end-to-end strategic marketing planning for a portfolio of large-scale B2B events , aligning activity with commercial targets.
- Define and articulate unique event value propositions and messaging frameworks to ensure differentiation in a crowded marketplace.
- Own campaign performance across the paid attendance funnel, driving delegate acquisition and maximising yield through optimized pricing structures.
- Execute integrated, multi-channel campaigns spanning digital (paid social, search, display), email, PR, advocacy, and content.
- Steward brand identity across all touchpoints to drive emotional resonance and brand affinity with target audiences.
- Utilise analytics platforms and dashboards to track KPIs, providing real-time optimisation and executive-level reporting.
- Map and optimise the customer journey to identify friction points and enhance attendee satisfaction and conversion.
- Collaborate cross-functionally with sales, finance, and event production teams to ensure total alignment on messaging and timelines.
- Commission audience research to identify motivators and barriers to purchase within priority segments.
- Manage marketing budgets effectively, ensuring spend allocation delivers the highest possible ROI.
Candidate background
- 6+ years of progressive marketing experience, with a proven track record of driving paid attendance at large-scale B2B events.
- Deep knowledge of event positioning, brand strategy, pricing, and communication.
- Highly data-literate with an analytical mindset to interpret campaign metrics and drive commercial results.
- Expertise in digital marketing platforms, CRM systems, and campaign automation tools.
- Exceptional communication and storytelling skills, able to translate complex insights into persuasive content.
- Commercially minded and comfortable managing multiple concurrent projects and stakeholders under pressure.
- Experience in matrixed environments, ideally with an appreciation for the unique dynamics of live event marketing.
Closing note
If you have experience leading B2B event marketing campaigns, understand how to drive delegate acquisition, and want to take ownership of campaign performance, then click apply or email to start a confidential conversation.
