Senior Marketing Manager

About the company

A global B2B media and events organisation operating at the centre of the digital infrastructure and technology ecosystem. The business delivers high-value content, learning programmes, and international events that connect senior decision-makers across a rapidly evolving market. With a highly engaged global audience and strong data-led capabilities, the organisation is focused on delivering measurable commercial impact for its partners.

Role responsibilities

• Lead the planning and delivery of integrated marketing campaigns across an international portfolio of live events.
• Own campaign performance, driving high-quality delegate acquisition and contributing directly to event revenue targets.
• Develop and execute multi-channel strategies across email, digital, and social to maximise audience reach and conversion.
• Oversee audience segmentation and targeting strategy within CRM systems to improve campaign effectiveness.
• Work closely with commercial and events teams to align marketing activity with revenue and attendance goals.
• Manage campaign timelines, ensuring all activity is delivered to a high standard and within deadlines.
• Analyse campaign performance, providing insights and recommendations to improve future results.
• Lead on partner and speaker activation to extend campaign reach and engagement.
• Support ongoing optimisation of marketing processes, tools, and performance tracking.

Candidate background

• 5+ years' experience in B2B event marketing or a similar commercial marketing environment.
• Proven experience owning and delivering multi-channel marketing campaigns.
• Strong understanding of how marketing activity drives revenue and delegate acquisition.
• Confident working with CRM systems, marketing automation tools, and campaign reporting.
• Strong copywriting and communication skills, able to engage senior professional audiences.
• Commercially minded, organised, and comfortable managing multiple campaigns simultaneously.

If you have experience leading B2B event marketing campaigns, understand how to drive delegate acquisition, and want to take ownership of campaign performance, then click apply or email to start a confidential conversation.