Marketing Manager
The Role of Marketing Manager:
Exciting opportunity for a Marketing Manager to move up the career ladder, develop their skills through innovative internal and external training, and join a leading B2B events business. This role will report directly into the Senior Marketing Manager, working in an immediate team of 6. The role will be responsible for managing, developing and executing a full marketing strategy for a portfolio of conferences that will have up to 300 paying delegates.
The main objective of this role is to ensure that events in the portfolio meet their revenue and attendance targets. To help the marketing team achieve their goals the company have invested in the latest CRM and automation platforms. This is an all-encompassing role, and the successful candidate will be expected to utilise email, social media, SEO, PPC, advertising and PR where necessary. More than anything they are looking for driven, passionate, and hard-working individuals.
Responsibilities for the Marketing Manager role include:
- Creating a marketing strategy for a portfolio of conferences
- Working with Production teams, understanding technical content, and writing marketing copy to best capture the audience.
- Utilising email marketing, social media, PR, SEO, PPC and advertising to achieve goals.
- Running pre-, during and post-event analysis of the campaigns to make sure of success.
- Creating sales collateral when necessary.
- Using the latest marketing technology.
To be considered for the role of Marketing Manager you must have:
- Worked as a Senior Marketing Executive/ Marketing Manager in a B2B events organisation.
- An understanding of events marketing, in particular running campaigns to drive paid delegate attendance.
- Managed multiple projects and worked in a fast-paced, deadline driven role.
- Experience with email marketing, social media, updating website and SEO/PPC.
- A working knowledge of marketing automation and lead scoring.
- A relevant degree in marketing or events is desirable.
- Strong written and verbal English communication skills.
The company: This leading events organisation are looking to strengthen their position as a market leader as they set out to achieve their exciting targets for 2024. This is a great time to be joining the business and this Marketing Manager role would suit an ambitious events marketer who is looking to make an impact from day one.
The package for the role of Marketing Manager includes:
- Salary - £35-42k
- 3-4k bonus
- Great company benefits
Location: The position of Marketing Manager is based in Central London.
BMS Performance Ltd have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.
If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.
