Marketing Manager
About the company
A well-established international B2B conference and events business, part of a larger global events group. The company produces senior-level, content-driven conferences for decision-makers across a range of highly regulated and technical industries, and has recently shifted its strategy toward fewer, larger and more commercially valuable events, including multi-day flagship formats with international reach across the UK, US, Europe and the Middle East.
Role responsibilities
- Build and deliver high-impact, end-to-end marketing campaigns for a portfolio of major B2B conferences, directly driving delegate and sponsorship revenue
- Own channel strategy across email, digital, social and paid media, identifying the best routes to market for each campaign
- Use first-party data to build sharp, targeted audience selections and set up campaign tracking to measure performance and ROI
- Write persuasive copy across every campaign touchpoint, plus press releases and PR activity to build event visibility
- Develop contra and media partnerships with trade associations, publications and digital platforms
- Work closely with sponsors to maximise their exposure and ROI, and monitor competitor activity to sharpen positioning
- Review campaign performance weekly, adjusting tactics in real time, and produce clear post-campaign reporting
Candidate background
- Significant experience in a conference or B2B events marketing role is essential
- Commercially minded, with a genuine interest in campaigns that drive measurable revenue and growth rather than pure brand marketing
- Confident managing multiple live campaigns at once in a fast-changing, deadline-driven environment
- Strong written and verbal communication skills, comfortable producing high-performing copy under time pressure
- A collaborative team player, comfortable working cross-functionally with sales, production and leadership
- A marketing-related degree is a nice-to-have but not essential
Closing note
If you're an experienced B2B events marketer who wants to see your campaigns directly drive commercial results then click apply or email to start a confidential conversation.
