Marketing Manager
About the company
A fast-growing B2B events business operating within an international events group, dedicated to the data centre and AI infrastructure ecosystem. The company connects decision-makers across colocation, hyperscale, enterprise IT and mission-critical infrastructure through a portfolio of conferences and expos across Europe and beyond, alongside a growing awards programme. With several new international launches planned over the coming year, the business is scaling quickly in one of the fastest-growing sectors in B2B events.
Role responsibilities
- Build and deploy multi-channel marketing campaigns in Marketo across the company's global event portfolio, in line with an agreed schedule and strategy.
- Manage campaign workflows, lead capture and reporting in Salesforce, ensuring data accuracy and alignment with commercial objectives.
- Own the social media content calendar (primarily LinkedIn), drafting copy, coordinating graphics and maintaining a consistent posting cadence.
- Coordinate the production of marketing assets and event collateral, briefing the graphic design team and managing version control.
- Support the maintenance of event microsites and the main website, including speaker, agenda and registration updates.
- Maintain and enrich marketing data across the CRM and marketing automation systems, ensuring GDPR compliance throughout.
- Manage event registration platforms and coordinate attendee communications across the event lifecycle, from pre-event through to post-event reporting.
Candidate background
- 2-3+ years' experience in B2B marketing gained specifically within an events, conference or exhibition environment.
- Commercially minded - comfortable being judged on delegate revenue, sponsor lead generation and year-on-year event growth rather than brand metrics alone.
- Hands-on experience with Marketo or a similar marketing automation platform; Salesforce experience highly valued.
- Comfortable working with data - building and nurturing lists, creating SQLs/MQLs, and interpreting campaign performance metrics.
- Confident running LinkedIn and other social channels, with strong written English and copywriting skills.
- Highly organised and proactive, able to manage multiple event campaigns at once without things slipping.
Closing note
If you're an events marketer who thrives on commercial results as much as campaign execution, and you're ready to step up into your first Marketing Manager title, then click apply or email to start a confidential conversation.
