Marketing Manager
About the company
A well-established, ethical, and purpose-driven family business operating as a leading player in the global B2B exhibition and trade show sector. Driven by a growth mindset, the organisation focuses on maximizing employee potential within a highly collaborative, high-performing, and tight-knit team environment. Operating from dog-friendly offices in a central London, the company blends commercial performance with strong values, actively celebrating individual and team achievements.
Role responsibilities
Plan, implement, and monitor integrated multi-channel marketing campaigns to drive high-quality visitor attendance and maximize exhibitor ROI.
Act as the brand champion for a market-leading UK trade exhibition, ensuring smooth campaign execution across email, website, social media, PPC, partnerships, and content.
Manage and track the agreed marketing spend for the brand, ensuring all activity is delivered within budget and on schedule.
Partner closely with a digital agency to optimize paid search, display, and paid social campaigns for enhanced lead generation.
Manage, support, and mentor junior marketing team members to build their skills, confidence, and campaign delivery capabilities.
Oversee website tracking, content optimization, and user journeys to improve data analytics, reporting accuracy, and visitor conversion.
Collaborate cross-functionally with internal sales, data, operations, and content teams, alongside external industry stakeholders, to achieve strategic event growth.
Work with the data team to enhance database health, targeting new data builds and executing strategic database warm-up campaigns.
Candidate background
Proven B2B exhibition or trade show marketing experience is essential, with a track record of managing a full campaign from concept to completion.
Strong marketing experience working across multifaceted campaigns covering the full marketing mix.
Analytical mindset with a demonstrated ability to interpret campaign data and metrics to deliver actionable optimization recommendations.
Strong copywriting skills, a keen eye for detail, and comprehensive knowledge of digital platforms and systems (email builders, CMS, measurement tools).
Confident communicator comfortable working cross-functionally and managing relationships with senior internal and external stakeholders.
Highly organized team player who thrives in a fast-paced, high-volume, deadline-driven environment.
Proficient in Microsoft Office systems.
Closing note
If you have experience leading B2B event marketing campaigns, understand how to drive delegate acquisition, and want to take ownership of campaign performance, then click apply or email to start a confidential conversation.
