Marketing Manager
Global B2B events business hiring a Marketing Manager.
Deliver campaigns across an international event portfolio.
Focus on delegate acquisition and campaign performance.
Requires 3-4 years B2B marketing experience, ideally events.
About the company
A global B2B media and events organisation operating within the digital infrastructure and technology sector. The business delivers international conferences, content, and marketing solutions that connect senior decision-makers across a fast-growing global market. With an established audience and strong commercial performance, the company continues to expand its event portfolio internationally.
Role responsibilities
- Deliver multi-channel marketing campaigns across an international portfolio of live events.
- Support campaign planning, working closely with senior stakeholders to execute activity aligned to event targets.
- Drive delegate acquisition through email, digital, and social campaigns.
- Manage audience segmentation and targeting within CRM systems to improve campaign performance.
- Coordinate campaign assets and timelines to ensure activity is delivered effectively.
- Work closely with sales and events teams to support overall event performance.
- Track and report on campaign performance, including registrations and engagement metrics.
- Identify opportunities to improve campaign performance and audience growth.
Candidate background
- 3-4 years' experience in B2B marketing, ideally within events or a similar environment.
- Experience delivering multi-channel marketing campaigns across email and digital channels.
- Strong understanding of delegate acquisition and campaign performance.
- Familiarity with CRM systems and marketing tools.
- Confident copywriter with the ability to engage professional audiences.
- Organised and comfortable managing multiple campaigns at once.
If you have experience delivering B2B marketing campaigns, enjoy working on international events, and want to develop your ownership of campaign performance, then click apply or email to start a confidential conversation.
