Marketing Manager
Regional Marketing Manager - France & Benelux
Remote (France / Netherlands) with some regional and international travel
€60,000-€70,000 + bonus + benefits
· Must be based and tax resident in France or the Netherlands (no relocation or sponsorship available)
· Own pipeline generation for new business across France and Benelux
· Blend of events-led marketing and B2B demand generation (long sales cycles)
· Work closely with Sales to improve pipeline value, velocity and conversion
· Hands-on role across campaigns, automation, digital and events
· Global support with campaigns, content and automation
The Company
Global organisation operating in the people, workplace and employer excellence space, working with recognised international brands. Marketing plays a direct role in driving pipeline and commercial growth.
The Role
This is a commercially focused Regional Marketing Manager role responsible for building qualified pipeline for new business.
You'll take global campaigns and localise, execute and optimise them for France and Benelux, working closely with Sales to improve lead quality, conversion and revenue outcomes.
This is a hands-on role combining digital campaigns, automation and events, with a strong focus on performance.
What we're looking for
· 4-6 years' experience in B2B marketing or demand generation
· Strong understanding of full-funnel marketing and pipeline performance
· Experience working closely with Sales on lead generation and conversion
· Hands-on experience across digital channels and marketing automation platforms
· Data-driven mindset with focus on performance and ROI
· Experience marketing into the French market (essential), Benelux exposure beneficial
· Fluent French and English
Why apply
Own regional pipeline and revenue impact within a global organisation, with the opportunity to improve performance and grow your role over time.
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Regional Marketing Manager - France & Benelux
Remote (France / Netherlands) with some regional and international travel
€60,000-€70,000 + bonus + benefits
· Must be based and tax resident in France or the Netherlands (no relocation or sponsorship available)
· Own pipeline generation for new business across France and Benelux
· Blend of events-led marketing and B2B demand generation (long sales cycles)
· 80% global campaigns (localised), 20% regional testing and optimisation
· Work closely with Sales to improve pipeline value, velocity and conversion
· Hands-on role across campaigns, automation, digital and events
The Company
This is a globally established organisation operating in the people, workplace and employer excellence space, working with recognised brands across multiple sectors.
With a strong international footprint and a data-led proposition, the business combines insight, certification and advisory services at scale. Marketing plays a direct role in driving pipeline, engagement and long-term commercial growth.
The Opportunity
This is a Regional Marketing Manager role with a clear commercial focus - building qualified pipeline for new business opportunities in region.
You'll take global campaigns and localise, execute and optimise them for France and Benelux, ensuring they drive measurable impact on pipeline, conversion and revenue.
The role sits close to Sales, with success measured on pipeline value, velocity and closed business rather than just activity.
The Role
You'll execute and optimise regional marketing activity across digital campaigns, automation and events, with a clear focus on pipeline generation and performance.
Working within a global marketing structure, you'll take centrally developed campaigns and adapt them for your region, ensuring they land effectively and deliver measurable results.
Alongside this, you'll have scope to test and improve activity based on local market insight, using data to refine performance over time.
This is a hands-on role, working closely with Sales to improve lead quality, pipeline progression and conversion.
Key Responsibilities
· Drive qualified pipeline for new business across France and Benelux
· Localise and execute global campaigns across digital, content and events
· Work closely with Sales to improve lead quality, pipeline progression and conversion
· Run and optimise campaigns across LinkedIn, Google and marketing automation platforms
· Deliver and support regional events, partnerships and market activity
· Track performance across MQLs, pipeline value, velocity and ROI
· Use data to test, learn and improve performance over time
About You
You're a commercially minded B2B marketer who understands how marketing contributes to revenue.
You're comfortable working within a global structure, executing campaigns to a high standard, and using data to improve outcomes. You're also confident working closely with Sales and internal stakeholders, aligning priorities and ensuring activity translates into commercial results.
You'll likely bring
· 4-6 years' experience in B2B demand generation or campaign-focused marketing roles
· Strong understanding of full-funnel marketing and pipeline performance
· Experience working closely with Sales on lead generation and conversion
· Hands-on experience with marketing automation platforms (Pardot, HubSpot, Marketo etc.)
· Experience across digital channels (LinkedIn, Google, email) and events
· Strong analytical mindset with focus on performance and ROI
· Experience marketing into the French market (essential), with exposure to Benelux markets (preferred)
· Fluent French and English
Why Apply
Own regional pipeline and revenue impact within a global organisation, combining structured global campaigns with the opportunity to test, improve and drive measurable growth locally. Previous hires in this team have progressed into broader, central marketing roles as the function has grown.
