Marketing Manager
About the company
A fast-growing, private equity-backed B2B events and media organisation with a diverse portfolio of exhibitions, conferences, awards, and digital products. The business operates across multiple industrial and commercial sectors and is known for delivering high-impact platforms that connect senior decision-makers with insight, innovation, and commercial opportunity. With a strong entrepreneurial culture, marketing plays a central role in driving audience growth, engagement, and revenue across the portfolio.
Role responsibilities
- Plan, execute, and optimise integrated marketing campaigns across events, publishing, and digital products.
- Deliver a year-round marketing approach driving engagement, registrations, sales, and retention across multiple customer groups.
- Manage multi-channel campaign delivery across digital, email, social media, print, PR, direct mail, and on-site activation.
- Own campaign messaging, creative, and branding, including new product and feature launches.
- Track campaign performance, manage budgets, and report on KPIs, ROI, revenue, and attribution.
- Lead digital marketing activity including websites, email platforms, newsletters, webinars, PPC, and paid social.
- Oversee social media strategy and delivery, including content planning, performance optimisation, and paid activity.
- Lead email marketing strategy including segmentation, automation, testing, and continuous optimisation.
- Deliver content marketing campaigns in collaboration with editorial, events, and commercial teams.
- Maintain and develop CRM databases, supporting segmentation, targeting, and data quality.
- Support partnerships, sponsorships, advertising activity, and PR campaigns.
- Coordinate print, direct mail, and media outreach activity as required.
Candidate background
- Proven experience in B2B marketing, ideally within events, exhibitions, or media.
- Strong hands-on experience delivering multi-channel marketing campaigns.
- Confident across digital marketing, email, social media, website management, and content delivery.
- Commercially aware, with experience tracking performance, ROI, and campaign effectiveness.
- Highly organised with the ability to manage multiple projects and deadlines.
- Collaborative, adaptable, and proactive working style.
- Data-driven mindset with the ability to analyse performance and optimise activity.
If you have experience delivering integrated B2B marketing campaigns, managing digital channels and performance data, and want to play a key role in driving audience growth and commercial impact, then click apply or email to start a confidential conversation.
