Marketing Manager
About the Company
Our client is a well-established international events and media organisation with a respected portfolio spanning exhibitions, awards, and digital content. Operating across markets such as beauty, wellness, spa, aesthetics, and hair, they deliver industry-leading events and platforms that unite, inspire, and celebrate professional communities. With a reputation for excellence, innovation, and investment in visitor marketing, they create opportunities for growth and knowledge-sharing across multiple global regions.
Key Responsibilities
- Plan and deliver marketing campaigns for flagship exhibitions and awards within the hair and beauty sectors.
- Develop and execute digital strategies across email, social, web, and paid channels to grow audiences and registrations.
- Produce engaging copy, promotional materials, and digital/print assets, working closely with designers and external partners.
- Manage campaign budgets, focusing on ROI and cost-per-acquisition metrics.
- Keep event websites updated with relevant content, imagery, and calls-to-action.
- Collaborate with exhibitors, speakers, and influencers to maximise marketing exposure and industry reach.
- Track, evaluate, and report on campaign performance, adapting strategies based on data insights.
- Support on-site visitor engagement and content capture to enhance brand presence and event experience.
Ideal Background
- 3-4 years' experience in B2B marketing, ideally within events, exhibitions, or related industries.
- Strong digital marketing expertise with an analytical mindset to track, interpret, and optimise performance.
- Proven ability in campaign planning, copywriting, and asset production across multiple channels.
- Highly organised, adaptable, and collaborative with excellent stakeholder engagement skills.
- Creative problem-solver with a proactive, self-motivated approach and a passion for innovation in marketing.
If you're a results-driven marketer with experience in events and digital campaigns, this is an excellent opportunity to take ownership of high-profile projects and make a real impact. Apply below to join a dynamic and collaborative team.
