Marketing Manager
About Us
We are a mission-driven, fast-growing organisation focused on using data and technology to deliver better outcomes for people and communities. Our work sits at the intersection of social policy and digital innovation, and we are passionate about transforming complex policy insights into actionable, real-world impact.
With an inclusive and collaborative culture, we offer a flexible and supportive working environment, where individual growth is encouraged, and everyone is empowered to make a difference. We're scaling up our operations, and as part of our continued growth, we are now looking for a proactive and enthusiastic Marketing Campaigns and Engagement Manager to join our dynamic team.
Role Responsibilities
As the Marketing Campaigns and Engagement Manager, you will lead the design and delivery of engaging, results-driven marketing campaigns that grow our audience and raise brand visibility. You will translate policy insights into compelling messaging, manage campaign execution, and build media relationships to amplify our voice across multiple platforms.
Key responsibilities include:
Campaign Strategy & Execution: Plan, deliver and evaluate integrated, multi-channel campaigns that promote key reports, client wins, and product launches.
Audience Engagement: Grow our reach across target sectors through tailored campaigns that resonate with specific audiences.
Partnership Marketing: Collaborate with sector partners to co-deliver marketing initiatives, promote client successes, and support brand awareness strategies.
Media Relations: Cultivate relationships with media contacts, manage press outreach, handle reactive enquiries, and secure coverage in regional and sector-specific outlets.
Awards & Recognition: Identify and manage submissions to industry awards, supporting both the organisation and clients in gaining recognition.
Content Promotion: Amplify the impact of blogs, policy reports, and public affairs activity by ensuring they reach key stakeholders.
Strategic Alignment: Work closely with policy, product, and commercial teams to ensure campaign messaging supports broader organisational goals.
Reporting & Analytics: Use tools such as Google Analytics to track performance, analyse trends, and report on campaign success.
Internal Support: Provide marketing guidance across the organisation to support strategic projects and maintain brand consistency.
Background of the Candidate
This is an excellent opportunity for an early to mid-career marketing professional looking to deepen their expertise in campaign planning, audience engagement, and media relations.
Essential skills and experience:
Proven experience in planning and delivering B2B marketing campaigns
Strong communication skills, with the ability to create impactful content for different audiences (e.g., press releases, blog posts, email campaigns)
Experience in media outreach and building media relationships
Hands-on experience with digital marketing channels including social media and email marketing
Confident managing partnerships and coordinating joint marketing efforts
Highly organised with the ability to manage multiple priorities and meet deadlines
A self-starter with a proactive, can-do attitude and a willingness to learn
Familiarity with marketing analytics tools to evaluate and report campaign outcomes
Interest in areas such as social policy, technology for public good, or welfare reform
Strong relationship-building skills and the ability to influence stakeholders at all levels
Desirable:
Experience managing award submissions for organisations or clients
Exposure to public affairs or policy-led communication strategies
Knowledge or interest in the UK welfare system and related policy areas
