Marketing Executive
About the Company The organisation is a global leader in business intelligence and events, providing international executives with access to tailored conferences, large scale exhibitions, and digital content. They leverage a global research base to produce an unrivalled portfolio of market leading events across every major industry to keep leaders informed on technological and regulatory trends. The culture is fast paced, inclusive, and highly commercial, with a strong emphasis on empowering individuals through structured three month induction plans and ongoing professional development.
Role Responsibilities
- Implementation of innovative international marketing campaigns for B2B conferences and events.
- Utilising a full range of online marketing tactics including social media, online PR, and SEM.
- Promoting tailored industry content specifically designed to generate high quality sales leads and registrations.
- Formulating compelling marketing copy and coordinating the production of all campaign collateral.
- Undertaking detailed analysis of campaign metrics to ensure revenue and lead generation targets are met.
- Collaborating closely with internal departments to ensure global project and commercial objectives are achieved.
Candidate Background
- A minimum of 1+ years of marketing experience, ideally gained within the B2B or events sector.
- Educated to degree level (2:1 or equivalent) or possessing relevant professional experience in marketing or communications.
- Strong communication and copywriting skills with a sharp focus on detail.
- Analytical mindset with the ability to track and monitor campaign performance.
- Outstanding organisational and multitasking skills with the ability to manage multiple projects.
- Self driven and results oriented professional with a proactive approach to team objectives.
If you have early B2B marketing experience and want to develop your career within a renowned international events business, please get in touch to start a confidential conversation. This organisation offers an extensive global development programme and genuine opportunities for international career progression.
