Digital Marketing Manager - Paid Media

Digital Marketing Manager - Paid Media | Global B2B Technology Leader | Hybrid (Staines - 3 days per week)
Mid-Market & Enterprise | Strategic Growth Role

• £65-75k salary plus bonus and benefits
• Hybrid working with flexibility (London or other UK locations considered)
• High-impact role within a collaborative and innovative global marketing team
• Opportunities for career progression in a growing digital department

Are you a performance-driven digital marketer with a passion for paid media? This is your chance to join a high-performing team within a globally recognised B2B Technology organisation that is shaping the future of digital engagement across multiple markets.

We are recruiting on behalf of a multinational enterprise that's undergoing significant growth across its mid-market and enterprise segments. They're seeking an experienced Digital Marketing Manager to lead and execute paid media strategy that drives visibility, lead generation, and business performance on a global scale.

About the Role
Reporting to the Director of Digital Demand, you'll play a key role in building and optimising digital media campaigns across a range of paid channels including SEM/PPC, Display, Programmatic, Paid Social, and Affiliate. You'll work closely with agency partners, regional field teams, SEO specialists, and content creators to ensure strategic alignment and commercial impact.

Key Responsibilities

• Develop and own the global paid media strategy for mid-market and enterprise segments
• Manage budgets across multiple digital channels to maximise ROI and performance
• Lead testing and experimentation across platforms, formats, and creative
• Partner with internal and external stakeholders to optimise landing pages, copy, and user experience
• Own agency relationships and ensure delivery against KPIs and timelines
• Monitor performance metrics across the full marketing funnel, using tools such as Google Ads, Analytics, Looker, and Salesforce
• Identify opportunities to expand into new regions and digital channels
• Ensure compliance with all relevant internal and external policies

What We're Looking For

• 5+ years' experience in digital performance marketing
• Experience working in global B2B Technology organisations
• Proven track record of building demand generation strategies and optimising lead quality
• Deep knowledge of paid channels (Google Ads, Microsoft Ads, LinkedIn, Meta, etc.)
• Experience managing media agencies and vendor relationships
• Analytical mindset with strong reporting and data interpretation skills
• Excellent stakeholder communication and project management capabilities
• Experience with international campaign execution and localisation
• Agile marketing or project experience would be a plus

This is an exciting opportunity for someone who thrives in a fast-paced, international environment and is passionate about using digital strategy to drive real business outcomes.