Digital Marketing Manager


Digital Marketing Manager: - Retail Automotive

  • 38 Dealerships / 18 different brands
  • Top 15 of all UK Automotive dealer groups
  • Flexible working - Hybrid 3 days in office (Derby)

Digital Marketing Manager: Reporting to the Marketing Director, you will be responsible for managing a small team in shaping the digital marketing to new and existing customers:

  • Leading a team of 2 - Overall marketing team size is 10
  • Work collaboratively with the Brand Directors and General Managers
  • Be the digital expert for the group
  • Management of SEO and PPC activity schedules
  • Drive traffic and lead generation to the website
  • Development of group websites and maintenance
  • Agency Management of group identified suppliers.
  • Social Media strategy and implementation - Facebook, Instagram, TikTok and LinkedIn
  • Identification of alternative digital channels for marketing opportunities.
  • Manage digital sales funnel.

Company looking for a Digital Marketing Manager:

This company is part of the top 15 UK automotive dealer groups, working from 38 dealerships, across several vehicle brands. For over 30 years the company's success has been built around their people being at the heart of everything they do. This is a dynamic workplace where they focus on in-house development and support so that their team can reach their goals and aspirations. This role has become available due to an internal promotion in their team, highlighting their continuous improvement ethos.

Experience required for a Digital Marketing Manager: Looking for a Digital Marketing Manager from an Automotive, Retail, or similar background with previous experience in working alongside multiple brands.

  • Strong Digital Marketing / E-Commerce related experience
  • Driving Traffic to the website and UX
  • Experience in working with multiple brands across various digital channels
  • SEO
  • Knowledge of web design and function -utilising agency support
  • Experience in marketing automation tools, such as HubSpot and Salesforce
  • Passion for the automotive industry and digital systems
  • Previous experience in the management of teams
  • Ability to manage suppliers and external support functions
  • Excellent communication both verbal and written.

Remuneration & Benefits for Digital Marketing Manager:

  • Salary range is from £50,000 to £60,000 pa (Dependant on experience)  
  • Company Car
  • Annual Bonus (Subject to performance)
  • Hybrid Working (3 Days in the Head Office in Derby / 2 Days from home) Derby location
  • Discounts off vehicle purchases for friends and family