In the high-pressure world of sales, maintaining good mental health cannot be overstated. Recently, there has been a growing focus on the relationship between sales and mental health. Understanding the unique stressors faced by sales professionals and implementing strategies to support mental well-being is essential for sales professionals to thrive and achieve their career goals.  

The stress of sales

The pressure to meet quotas, unpredictable consumer behaviour, and a competitive environment are just a few challenges of sales. A significant 43% of salespeople struggle with mental health issues, compared to 20% of the general population. These pressures are heightened by the need for consistent performance, regardless of market conditions. Recognising these stressors is the first step in developing strategies to reduce their impact, helping sales professionals not only survive but thrive. 

The Impact of Mental Health on Sales Performance

Studies show that salespeople with mental health issues often see a drop in productivity, higher absenteeism, and lower job satisfaction. They are also 63% more likely to take a sick day and are more than twice as likely to be looking for a new job. These factors can hinder personal achievement and affect team targets and organisational goals. 

On the other hand, good mental health enhances cognitive function, emotional intelligence, and resilience, which are important for building client relationships, handling negotiations, and closing deals. So, investing in mental health within sales is a smart way to improve professional performance.

Recognising the Signs of Mental Health Struggles

It’s important for sales professionals to be aware of early signs of mental health struggles. Symptoms can include increased irritability, constant fatigue, appetite changes, and difficulty concentrating. These signs, often dismissed as mere stress, can indicate deeper issues. Being mindful of these symptoms in yourself and others can enable early intervention, which is fundamental in preventing serious mental health problems. This might involve seeking professional help, talking to trusted colleagues, or adopting well-being practices. 

Strategies for Maintaining Mental Health in Sales

To manage the demands of sales while protecting mental health, consider these strategies: 

  1. Set Clear Boundaries: Separate work and personal life to ensure you have downtime to relax and recharge.
  2. Engage in Self-Care: Regular exercise, mindfulness exercises, and hobbies can build mental resilience.  In fact, 53% of sales professionals use meditation, exercise, and hobbies to manage their mental health.
  3. Build a Support Network: Connect with peers, family, and friends for support and encouragement. 
  4. Seek Professional Help: When challenges become overwhelming, professional guidance can be invaluable. 
  5. Review and Adjust: Regularly update your coping strategies to meet your mental health needs. 

Implementing these strategies helps maintain a balanced approach to work, enabling sales professionals to perform well while maintaining their mental well-being. 

Creating a Supportive Sales Culture

Practices can be put in place to help establish a supportive sales culture that prioritises the mental well-being of the sales team: 

  • Encourage open dialogue about mental health and create a supportive environment where employees feel comfortable sharing their challenges.  
  • Promote work-life balance by encouraging regular breaks, respecting personal time, and ensuring employees can disconnect from work after hours.  
  • Provide access to mental health resources such as employee assistance programs, stress management workshops, and mental health training sessions. 

Mental health issues cost the economy       

By investing in a supportive sales culture, organisations can reduce these costs and improve overall performance. This involves encouraging a workplace where mental well-being is valued and supported, ultimately leading to a healthier, more efficient workforce. 

The Role of Physical Health in Mental Well-being

Physical health plays a vital role in maintaining good mental well-being, especially in demanding professions like sales. When we take care of our bodies through exercise it can have a positive impact on our mental state. It reduces stress, gives us more energy, and boosts self-confidence. These benefits are crucial for handling the pressures of a sales job. By prioritising physical health, sales professionals can better cope with their job’s challenges, leading to greater job satisfaction and improved performance. Employers can support this by offering gym memberships as a perk to encourage healthy habits. In fact, research found that when employers provided gym memberships, they tend to have a higher retention rate than others.


Maintaining mental health is vital for success in sales. By understanding the unique stressors of the profession and implementing effective strategies, sales professionals can enhance their well-being and performance. Organisations and managers should encourage supportive cultures to ensure their teams thrive both mentally and professionally.  

Check out our other blog on how to improve sales performance and culture today! 

For further guidance about how to look after mental health within the sales sector, please don’t hesitate to get in touch with us where we can provide professional advice and help build your sales team.