A Better Tomorrow™ through science and innovation.

We are a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky* products for our consumers.

#BeTheChange

Our world is changing and BAT is transforming. Find out more about our journey to build A Better Tomorrow™.

Our Purpose And Strategy

Our heritage – and the foundation of our success – is in cigarettes. However, we recognise the world is changing. We have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business.