Ways to Get Sales Candidates to Really Buy into your Job Opportunity

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When it comes to hiring the best sales people, it can be tough to make your job opportunity stand out. Talented sales candidates are hard to come by, so you’ll find that companies will often compete for the interest of experienced sales talent.

As recruitment specialists, we’re equipped with all manner of recruiting ideas for sales positions. We can provide you with top tips to best sell your opportunity to sales candidates and overshadow your competitors.

When you’re a business owner or manager, it’s natural that you want the best of the best on your team. Fortunately, there are key ways to capture the interest of extremely talented and experienced sales people.

Be Passionate

The first step in how to recruit sales people is making it known that you care for your business. If you have an aloof attitude towards your business, this will be abundantly clear to your sales candidate. Similarly, if you’re incredibly enthusiastic about your company, this will shine through.

Candidates will match your energy as, if you’re excited by your business, they’ll want to learn why that is. On the other hand, if you don’t appear motivated by your company, they won’t see any reason why they should be. Passion is your key selling point when it comes to attracting candidates to an opportunity.

Be Assured

In the world of business, time is money. Employers and prospective employees alike don’t want their time to be wasted, so you should establish what you’re looking for from the offset. In your job advertisement, you should state desired candidate traits, the required amount of experience, and necessary skills. This way, the candidate will be able to determine whether the job is right for them immediately.

It’s also important to note that the more specific a candidate’s background is, the more they’re going to cost. If they’re worth £50,000 per year, they’re not going to accept an offer of £25,000 per year. An offer like this would be perceived as time-wasting and it would likely deter the candidate away from the job opportunity.

Be Knowledgeable

Next to passion, confidence is one of the biggest selling points when it comes to marketing a job opportunity. If you display an abundance of knowledge about your business, it will instil trust in the candidate. Similarly, if you appear uncertain about your company, the candidate won’t have faith in you or your business.

In your job advertisement, you should include a two or three paragraph description of your organisation in addition to the job duties, expectations, and requirements. Furthermore, you should detail annual leave, retirement benefits, and other job perks to answer any questions ahead of them even being asked.

Be Modest

When you’re particularly enthusiastic about a sales candidate, it can be easy to oversell the job opportunity to capture their interest. However, this should be avoided as it sets the candidate up for disappointment and you could lose them further down the line. Hiring a candidate is not the only step in securing them; you have to maintain their interest throughout their employment.

For example, if a job usually requires more than 40 hours a week, you should be upfront about this immediately. A candidate needs a transparent picture of the job at hand so that they can determine whether it’s the right role for them.

We’re Here to Help

Engaging the interest of the best sales people is no easy feat, but BMS can help you to implement recruiting ideas for sales positions. If you’d like to discuss this further with a member of our expert team, please get in touch and we’ll be happy to assist you.


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