The transformative power of sales training 

In over five years of tracking the opinions of UK sales leaders for the BMS Sales Quarterly Index, training has rarely fallen out of executives’ top three priorities. And understandably so. A focused, highly-motivated, skilled sales force is a powerful catalyst for business growth in the good times, and a solid bulwark against falling numbers and dormant accounts in the bad.

But for every good strategy, there are many that fail to make the grade. In this guide we take a look behind the latest ‘hot’ techniques and the growing number of complex sales enablement tools to define what an effective strategy looks like. In doing so we’ll strip away the layers of jargon, and get back to basics – addressing the question: “what makes an effective training programme for you?”