In this episode of The Recruitment Roundup Podcast, the focus is on attracting graduates through TikTok to fill vacancies. The podcast hosts explore the rising popularity of TikTok as a recruitment tool and shares strategies for effectively leveraging the platform to engage and attract graduate talent.

The episode emphasizes the importance of creating engaging and authentic content that showcases company culture and career opportunities. It highlights the significance of leveraging popular hashtags and trends to increase visibility and reach a wider audience. By implementing these strategies, organisations can effectively tap into the potential of TikTok, engage with the newer generation and attract talented graduates to fill their vacancies.

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Connect with the hosts on LinkedIn:

Mike Leather

Natasha Holland

Key Takeaways:

Harness the Power of TikTok: Recognise the potential of TikTok as a recruitment tool to reach and engage with a new audience – like graduates! Leverage the platform’s engaging and creative nature to showcase job opportunities and company culture to attract talent.

Create Engaging and Authentic Content: Develop content that resonates with the target audience by showcasing company culture, employee testimonials and career growth opportunities. Authenticity is key in capturing the attention and interest of graduates.

Utilise Relevant Hashtags and Trends: Increase visibility and reach by utilising popular hashtags and participating in trending challenges. Aligning with relevant trends and incorporating them into recruitment content can help attract attention from potential candidates.

Leverage Influencers and Employee Advocates: Collaborate with influencers or encourage employee-generated content to amplify recruitment efforts. Utilising influencers or leveraging employees as advocates can enhance credibility and authenticity, further attracting graduate talent.

Measure and Adjust: Monitor the effectiveness of TikTok recruitment campaigns through metrics such as views, engagement and application rates. Continuously evaluate and adjust strategies based on the insights gained to optimise results.

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