As the latest entrants join the job market, it’s time to adjust your EVP (Employer Value Proposition) to attract Gen Z. In fact, as much as 30% of the global population is made up of Gen Z, with those born between 1997 and 2012 falling under this umbrella. Therefore, it won’t be long before more than 60% of the workforce is made up of Gen Z and millennial employees.

Many modern companies rely on young talent, which is why the time is now to assess your Employer Value Proposition model. To future-proof your business, you need to offer what Gen Z is looking for.

What is an Employer Value Proposition?

An Employer Value Proposition (EVP) is at the heart of a company’s employer brand, reflecting what makes the organisation special as a workplace. It helps build the relationship between employers and potential team members – the company offers meaningful benefits while valuing what each person brings to the table through their unique skills and potential. When done well, an EVP helps connect organisations with talented people who share their values.

Effective Employer Value Proposition Examples

A successful EVP strikes a balance between being attractive and realistic. While it might be tempting to create an idealised proposition, candidates typically respond better to substantive offerings.

A well-structured EVP should incorporate:

  • The employee experience
  • The company’s unique offerings
  • An understanding of competitors’ offerings

Combining these elements allows you to create an effective EVP that attracts desired candidates and provides them with meaningful incentives.

Creating an Employer Value Proposition for Gen Z Employees

Employment priorities vary among individuals, but certain aspects are particularly valued by Gen Z candidates:

Financial and Lifestyle Rewards

Having experienced economic uncertainty during formative years, financial security is a priority for Gen Z.  Beyond competitive salaries, consider offering additional benefits such as flexible scheduling, remote work options, and generous paid time off.

Meaningful Work

With their educational background, Gen Z employees often seek careers rather than just jobs. They value meaningful work that makes a difference, focusing on building experience, advancing their careers, and enhancing their earning potential.

Distinctive Company Culture

In a candidate-driven market, Gen Z can be selective about employers. Companies need distinctive offerings that differentiate them from competitors. Develop a company vision that resonates with Gen Z values.

Approachable Environment

Having grown up with social media, Gen Z values connection and relationship-building in the workplace. As the most diverse generation, they prioritize inclusivity and expect approachability from colleagues at all levels.

Growth Opportunities

Gen Z prioritises career development over simply having a job. Provide learning and advancement opportunities, such as front-line experience or collaboration with industry experts, to make your organisation more appealing.

Do you need help navigating your Employer Value Proposition for Gen Z? Contact us to learn more.