The war for talent is fiercer than ever. Research shows the number of skills shortage vacancies has more than doubled between 2011 and 2018, and sales managers are all too aware how difficult it is to attract and secure the market’s best sales candidates. So how can employers navigate upcoming talent shortages and onboard the right people? One of the easiest and most effective ways is by using a combination of technology and techniques to appeal to more generations of potential employees.
Here are three ways technology will help you recruit the best sales talent:
Utilise LinkedIn Recruiter
Those who adopt LinkedIn Recruiter in their sourcing and selection processes benefit from advanced search filters, smart suggestions, advanced InMail message and filtered candidates who are deemed to be more likely to engage with you. For sales managers, it means being able to view anyone’s profile on LinkedIn regardless of their degree of connection to you, with a Spotlights feature that can identify and prioritise your best candidates.
Sales people tend to be at least casual or enthusiastic LinkedIn users, and as two professionals join the platform every second, it’s clear that this is one social network sales managers can’t afford to ignore if they want to reach new active and passive sales candidates.
Push your company culture
A well-documented, positive company culture can help improve your sales team’s performance. The vast majority of both employees and executives believe that corporate culture is directly tied to a company’s success – and that includes helping to attract the best sales people in the first place.
Technology has a significant impact on pushing your company culture forward, particularly when it comes to social media. For sales managers looking to hire millennials – who will make up 50% of the global workforce by 2020 – it’s an essential part of the recruitment strategy. Not only are millennials digital natives who use social media to research companies and look for new jobs, but they have different employment values than previous generations in the workforce. Millennial workers place more importance on a company’s values, work environment and benefits, all of which make up company culture. Use your organisation’s social media channels to portray what your organisation is like to work at and encourage new generations of salespeople to apply.
Get creative with video
Video has become one of the most important elements of a brand’s marketing strategy, with the average person said to watch more than an hour and a half of online video content per day. It should therefore be an essential part of your recruitment strategy and overall employer branding.
Video can be used strategically throughout the candidate journey, from generating initial awareness and interest through to assisting with the application and selection stages. Perhaps its most obvious use for sales managers looking to recruit new talent is through promoting the company culture. Ask your sales team members and recruitment managers to create short videos explaining what it’s like to work for your company, or show a snippet of what a day in the life of a sales consultant at your company is like. These can then be promoted across Facebook, Instagram, LinkedIn and on your company website to attract and recruit the next generation of technologically-savvy salespeople.
Get help from BMS Performance
At BMS, we have a proud history of identifying and attracting the market’s best sales candidates for our clients. We stay on top of technology trends and know how you can utilise new tools and techniques to promote your company in the best possible light.
If you’re looking to hire the best sales talent, we know where they are. Get in touch with BMS Performance now!
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