Marketing is a broad-spectrum industry, requiring some of the most flexible and talented workers in order to succeed. As recruitment marketing specialists, we understand how difficult it can be to pinpoint the essential marketing job skills that will enable a candidate to thrive because the list is seemingly endless.
Given how far-reaching marketing is, it’s unlikely you’ll be able to find a candidate who possesses all the marketing skills in the world, but there are a handful of traits you need to be searching for to ensure they’re capable of the job at hand and succeeding in marketing as a whole.
With this in mind, here are some of the skills necessary for marketing that you need to be scoping out in potential candidates.
Marketing is an ever-changing industry, with nothing staying the same for too long. From new social media platforms to a change in best practices for SEO, marketeers are required to constantly learn new technologies and methods, making adaptability one of the top skills for marketing.
When screening candidates for this, you’ll be aiming to pinpoint examples where they’ve adapted and overcame new challenges, be it learning to use a new piece of software or having to get used to a new online algorithm.
One of the most important skills needed for marketing is creativity. You need your employees to be forward-thinking and ahead of the curve, and this requires a creative mind. In order to curate content that will drive engagement and get your brand noticed, the content you put out needs to be eye-catching and original, hence the need for a creative thinker.
- Interpersonal skills
Marketing is an incredibly communicative industry. Candidates will need to be able to liaise with other internal teams and departments, as well as the general public and third-party suppliers. With this in mind, interpersonal skills should be at the top of your marketing skills list. If a candidate doesn’t have the ability to seamlessly build relationships and network, they won’t be able to market your business to its fullest potential.
- Data analysis
We’ve already mentioned how marketeers need to be creative, and whilst this should be the bulk of their personality, they need to be able to confidently collect and analyse data. It’s important to know how campaigns are working and whether they’re reaching the right audiences. It’s also vital to understand market trends and determine how your brand is positioned against your competitors from both a paid and organic perspective. This requires data analysis, so any marketing candidate you consider hiring needs to be competent in this area.
- SEO awareness
SEO and marketing are closely linked. You might have a separate SEO team who are responsible for things like keyword research, but it’s important that your marketeer is able to understand SEO to a degree. They need to be aware of how SEO works at a basic level. This is because SEO will directly influence marketing campaigns and content creation, meaning whoever is coming up with the campaigns needs to know how to weave SEO best practices into their work and how they’ll have an impact.
Hire your next marketeer with BMS Performance
BMS Performance is one of the top marketing recruitment agencies. We routinely help match expert marketeers with companies they’ll thrive at. If you would like to learn more about how we can help you fill your marketing vacancy with top talent, contact us or upload your vacancy today.
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