“Levy funded Apprenticeship Standards have proven to be a ground-breaking, innovative and cost-effective way for businesses large and small to invest in the professional development of their people”

David Bill – Managing Director, BMS Training and Education

Why choose an Apprenticeship with BMS

BMS Performance is listed on the Register of Apprenticeship Training Providers (RoATP) offering L4 Sales Executive and L3 Team Leader/Supervisor Apprenticeships.

We work with a range of employers to identify the skills development needs of their salespeople and managers, and work collaboratively with you to develop a curriculum that is aligned with your values, products, services and markets. Our blended programmes are expertly facilitated by a team of industry and skills specialist coaches, trainers and tutors, who support learners to achieve positive results, and have a meaningful impact in the organisation they work for.

Level 3 Team Leader Apprenticeship

If you’re looking to upskill your managers and provide them with the essential and fundamental skills in leadership and management then our Team Leader/ Supervisor Apprenticeship will be a perfect fit. This is an ideal programme for a Team Leader or Supervisor who is in a first line management role responsible for managing a team to deliver clearly defined outcomes or for those with operational and project responsibilities. Whether working in the private, public or third sector and in all sizes of organisation, specific responsibilities will vary, but knowledge, skills and behaviours needed will be the same whatever the role.

Level 4 Sales Apprenticeship

The Level 4 Sales Executive Apprenticeship Standard is the first qualification of its type for the sales community. This qualification teaches the core principles of consultative selling and account management required to enhance the customer journey and build loyalty to the employer. The learner will undertake training in all aspects of the end-to-end consultative sales and account management process, providing them with the knowledge, skills and behaviours required of a professional salesperson. The programme will help to build professionalism and confidence that will enable them to progress within their role, their organisation and in their careers.

More Information


An Apprenticeship Standard provides the opportunity to deliver a comprehensive Development Programme to individuals and teams within your business, using the funds accrued in your digital apprenticeship service (DAS) account, via the apprenticeship levy. We are able to deliver the apprenticeship for individual learners through our Open Course Programme or for Employer Only in-house cohorts.  The compliance and quality requirements of the programme are set out and regulated by the ESFA and Ofsted.

The Support

All apprentices will receive support from various parties whilst on the programme. This includes a development coach who will be your main point of contact, line manager, BMS Performance facilitator, Internal Quality Assurer (IQA), end point assessor and a Designated Safeguarding Lead (DSL).

Development Coach

This is your main point of contact who will coach and support you to achieve the knowledge, skills, and behaviours of the apprenticeship standard. They will provide guidance, offer insight and prepare you for end-point assessments whilst ensuring the journey is individualised to you.

Line Manager

Your line manager is best placed to be your workplace mentor for the duration of your apprenticeship. They can support you through the programme and provide you with development opportunities, off-the-job training, one-to-one support and meet with you and your development coach at regular intervals to review your progress and performance against the knowledge, skills, and behaviours of the apprenticeship standard.

BMS Performance Facilitator

A facilitator is the person who delivers the group workshop elements of your apprenticeship. They are experts in B2B training and bring a wealth of industry knowledge and experience in developing individuals to become credible, structured and exceptional salespeople.


Internal Quality Assurer (IQA)

The IQA quality assures our apprenticeship provision to ensure the experience of the learner and employer is of the highest possible standard. This role ensures BMS Performance’s training and education works in alignment with quality standards for further education as outlined by Ofsted, the ESFA, our associated awarding organisations, and other sector specific professional bodies.

End Point Assessor

This is the person who will assess your performance against the standard at your end point assessment. They will contact you when you reach the gateway stage of your apprenticeship and assign you titles to complete the ‘work-based projects’.

Safeguarding Lead (DSL)

Our Designated Safeguarding Lead (DSL) is available to respond to any safeguarding and wellbeing concerns you may have. They are responsible for ensuring that learner safety and wellbeing is treated with the highest regard and that all employees of BMS Performance are trained appropriately to be able to safeguard learners and themselves.

Need some more information?

If you would like some more information on the L4 Sales Executive Apprenticeship and the L3 Team Leader/Supervisor apprenticeship Standard, the apprenticeship roles we are currently recruiting for or anything else relating to the programme, please make sure to get in touch with a member of our team today.

Give us a call on 01925 645300, or send us a message via the contact page and one of our team members will be happy to help you with your needs!

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Remote Education Offer

We have moved delivery of our Apprenticeships 100% online. Our ePortfolio
system Aptem enables each learner to experience a comprehensive programme of learning that
develops their knowledge, skills and behaviours as a salesperson, and prepares them for success in the apprenticeship at end-point assessment.

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