MediaLondon, City of London05/02/2019£25k - £30k per annum + 20% bonus and benefits

REF: JN -012019-148785_1549356538

  • Editorial/content-lead organisation who create, publish and distribute content around the technology sector
  • Company's 20-year anniversary this year
  • Recently launched a range of conferences, awards and training courses
  • Marketing Executive role joining an existing team of 10 marketers
  • Lead generation for the sales teams
  • Editorial/content-lead organisation who create, publish and distribute content around the technology sector
  • Company’s 20-year anniversary this year
  • Recently launched a range of conferences, awards and training courses
  • Marketing Executive role joining an existing team of 10 marketers
  • Lead generation for the sales teams

The role:

This is a brand-new role in the marketing function. The business has recently hired a new CMO and MD and they are tasked with innovating the sales and marketing functions. The Marketing Executive will report directly in to the CMO and will run the marketing campaigns for 12 B2B training courses, two B2B conferences (1,000-1,500 delegates) and an awards dinner.

The Marketing Executive’s chief objective will be to make sure the numbers of people attending the training courses, conferences and awards are at the right levels. The Marketing Executive will be responsible for working closely with the sales team, providing them with leads (for paying and non-paying customers) and sales support materials. The successful candidate will be bright, articulate and driven, be competent in writing copy for marketing campaigns, and have experience of email marketing (ideally automation).

Day to Day responsibilities:

  • Work directly with the CMO to write and execute the marketing strategies
  • Work closely with in-house editorial and external content agencies to write and create marketing content
  • Utilise owned media channels (email, social media and website platform) to distribute content to drive inbound leads
  • Learn and use a first-rate marketing technology stack (Marketo, Salesforce, On24, Hootsuite)
  • Analyse and tweak marketing campaigns to improve the quality and ROI
  • Help integrate the marketing, audience development (telesales) and sponsorship sales functions to all push for a common goal

To be considered for the role of Marketing Executive, you must have:

  • At least 2 years’ experience in a commercial marketing role
  • B2B marketing experience
  • Excellent copywriting skills
  • Run email marketing campaigns – segment database, write copy, send, analyse and improve
  • A marketing or relevant degree

The company:

Established media and publishing business looking to innovate the technology and data sectors. The organisation has hired some senior-level, innovative thinkers to increase the speed of change within the business. Recent investment in technology and the sales and marketing functions means this is a great opportunity for someone to join a changing business. If you are a forward-thinking, innovative marketer with a knowledge of content-lead inbound marketing concepts, this is for you.

The Package for Marketing Executive:

  • Salary: £25,000-30,000 + 20% bonus + benefits

Location: The position of Marketing Executive is based in Central London.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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