Business Services England, London 21/08/2017 £28k - £32k per annum + 10% bonus

REF: JN -082017-134052_1503302788

  • Senior Marketing Executive reporting to Head of Marketing
  • Working in a team of five marketers
  • Utilising marketing automation tools to support the customer retention strategy
  • Fast growing financial services organisation
  • £28,000-32,000 + 10% bonus
  • Senior Marketing Executive reporting to Head of Marketing
  • Working in a team of five marketers
  • Utilising marketing automation tools to support the customer retention strategy
  • Fast growing financial services organisation
  • £28,000-32,000 + 10% bonus

The Role:

The Senior Marketing Executive role is an important hire in this five-person marketing team. Reporting to the Head of Marketing, the Senior Marketing Executive will be responsible for creating and delivering a customer communication contact strategy. The successful candidate will have worked in a B2B retention-focused marketing role and have worked with an automation marketing platform (ideally Pardot). The Head of Marketing aims to hire someone looking to step up and take on responsibility for the customer retention strategy.

Responsibilities for the position of Senior Marketing Executive include:

  • Creating a customer communications calendar to support the business objectives of increasing retention and customer lifetime value
  • Working with the Head of Marketing to create the retention marketing strategy
  • Work with the Pardot marketing automation platform to improve customer engagement
  • Analysing the customer database to manipulate the data, optimise campaigns and improve campaign metrics (open rates, click rates and conversion)
  • Utilising email marketing, SMS and telesales (internal team) to enable a multi-touchpoint approach
  • Writing and adapting content

To be considered for this role you must have:

  • Worked with an automation marketing platform (ideally Pardot)
  • Experience of creating retention marketing plans to keep, renew and up-sell customers
  • Ideally targeted the SME market
  • Worked for a B2B organisation
  • Supported a sales function in discussing a contact strategy

The Company:

This financial services organisation has seen unprecedented growth in the last four years. As a niche player in the market, they are pioneers of this industry specific service, resulting in a need to hire the best talent on the market. Working within a close nit team of five, it is imperative that the Senior Marketing Executive hits the ground running from day one, implementing retention marketing campaigns that will support the company growth through customer retention and advocacy.

The Package for Senior Marketing Executive:

  • Salary: £28,000-32,000 + 10% bonus

Location: The position of Senior Marketing Executive will be based in the Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.