Product Manager Liverpool £40K | BMS Performance
Manufacturing Merseyside, Liverpool 05/01/2021 £40000 - £45000 per annum

REF: JN -102020-159320_1609884541

Responsible for the management of the Companys product range (both manufactured and traded) and new product development.

  • North-West based manufacturing company who produce and sell a wide range of innovative, branded products for a variety of industrial marketplaces.
  • Well known and respected brand, with several market-leading products which are very widely used in their sectors both in the UK and in a number of key overseas markets.
  • Personal development opportunity as the company and team grows

Location: Liverpool head office, although travel throughout the UK & Ireland / Overseas will be required

Role Summary:

Responsible for the management of the Companys product range (both manufactured and traded) and new product development.

Key Duties:

  • Formulate product strategy and execute
  • Drive action throughout the organisation to get products to market.
  • Identification/prioritisation of new product opportunities, pricing and cost analysis, and management of the commercialisation of new products,Â
  • Plan and carry out product launches
  • Manage product profitability, maximisation of selling price, and commercial success, own the product business case
  • Manage product improvement projects, cost reduction, quality improvements, packaging, specifications etc
  • Develop brand strategy, product positioning and messaging
  • Create and manage programmes to generate leads and demand for the product
  • Working with advertising, design and PR agencies as needed to build a well thought through marketing communications mix
  • Develop the collateral and sales tools that support the selling process, be an expert on each market and provide insight to stakeholders on the product, market, competitor and price analysis

Person Specification

  • Ideally degree educated
  • At least five years experience of industrial product marketing
  • Computer skills and competency in basic MS Office applications – Outlook, PowerPoint, Excel & Word

Experience and Knowledge:

  • Strong B2B industrial marketing experience, including working within an SME manufacturing environment
  • Demonstrable success in brand building in industrial marketplaces
  • Excellent verbal and written communication skills, ability to effectively communicate messages internally and externally
  • Ability to write external promotional documents succinctly, including technical content and new product releases
  • Exhibition organisation / major external presentations
  • Understanding of plastic processes
  • International experience
  • Knowledge of the utilities sector

Up to 45k basic + Bonus + Package

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