Performance Marketing Manager City of London £50K | BMS Performance
Technology London, City of London 05/01/2021 £50000 - £70000 per annum

REF: JN -012021-160204_1609840096

  • Desire to be number one in your field of expertise is essential
  • Our client are a currently disrupting the mobile app space
  • You need to be an expert in driving growth and innovation through the use of performance marketing channels
  • Running innovative and forward thinking campaigns to drive new user acquisition will be a key part of the role
  • Utilise Facebook, Google Ads, Twitter, Snapchat and Mobile DSP
  • Desire to be number one in your field of expertise is essential
  • Our client are a currently disrupting the mobile app space
  • You need to be an expert in driving growth and innovation through the use of performance marketing channels
  • Running innovative and forward thinking campaigns to drive new user acquisitionwill be a key part of the role
  • Utilise Facebook, Google Ads, Twitter, Snapchat and Mobile DSP

The Company: This is a great time to join this innovative technology business. Having recently gone through a successful round of funding our client are looking to start 2021 with a bang. 2021 is the year that the company grows from strength to strength – hence the need for a performance marketing manager to join ASAP. This newly created role will report into the Head of Marketing and will form part of a three person team. The role offers a lot of autonomy and a chance to get really creative with the paid campaigns that the you will run!

The role of Performance Marketing Manager:

This brand-new role will be part of a newly built marketing function that will be focussing on new user acquisition across 2021. Reporting to the Head of Marketing this role will be responsible for creating eye catching paid media campaigns that will ensure that the business climbs to the top of the leader board.

If you want to be successful in this role, you need to be numbers focussed and have a great eye for detail. Examples of key metrics that you will be focussing on include: Website and social media traffic numbers, CPI, CTI, IPM, DAU, ARPDAU, LTV and ROI.

The successful candidate will become obsessed with user acquisition onboarding journeys and flows, A-B test landing pages and lead on the ASO (app store optimisation) strategy with support from Product and Marketing Teams. Competition and being the best is a huge part of what makes our client so successful. As a result, they are looking to the Performance Marketing Manager to stay up-to-date on latest developments in the digital media industry and experiment with new creative ideas.

If you have previous working experience in mobile games, mobile betting or app user acquisition then this is the role for you!

Responsibilities for the position of Performance Marketing Manager include:

  • Leverage different mobile user acquisition channels to drive profitable scale
  • Work with Facebook, Google Ads, Twitter, Snapchat, Mobile DSPs and other digital marketing platforms
  • Own, manage and optimise acquisition budgets with clear ROI targets
  • Leverage ad tech tools such as DMPs
  • Successfully use Data visualisation tools (Looker or Tableau)
  • Work in self-directed, fast-paced, result-oriented environment & to meet deadlines
  • Act as an ambassador for Performance Marketing, communicating plans, initiatives and performance across the wider business.

To be considered for this role you must have:

  • 5+ years’ experience in a performance marketing role
  • Worked in the mobile app space
  • Created innovative paid media campaigns
  • Worked with data visualization tools which may include – Tableau or Looker
  • Have a competitive nature
  • Basic R Script, python, or similar skills
  • Be passionate about the gaming industry


The Package for Performance Marketing Manager:

  • Salary: £55,000-£70,000
  • Bonus structure
  • Joining one of the fastest growing tech businesses out there

Location: The position of Performance Marketing Manager will be based in London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.

Apply Now
×