Business Services England, London 23/11/2021 £45k - £50k per annum + generous benefits

REF: JN -112021-164590_1637694486

This role is a senior position within the organisation but needs someone to be both strategic in their approach as well as having the ability and desire to get their hands dirty in the day-to-day tactics. This role will not use agencies for performance marketing support and will require the successful candidate to use all paid channels themselves.

  • Forward thinking business that connect students with exciting career opportunities
  • London HQ
  • Performance Marketing role – bringing expertise in digital and performance marketing
  • Opportunity to join a seven person team that are dedicated to growing our clients B2C audience
  • Huge opportunity for growth
  • Performance Marketing – PPC (Google Ads, Google Tag Manager) and Paid Social

The Role:

The Performance Marketer will report to the Marketing Director and be responsible for scaling the UK B2C Marketing function. Key success factors are:

  1. Improve conversion rate optimisation
  2. Decrease cost per acquisition
  3. Optimising user journey
  4. Scale commercial revenue of direct-to-consumer business in the UK

The company have an existing marketing team based in London, but that team’s focus is on growing the amount of students that sign up to their platform. This role will however work closely with Product/Tech/Dev teams to support website changes and product direction based on consumer activity.

This role is a senior position within the organisation but needs someone to be both strategic in their approach as well as having the ability and desire to get their hands dirty in the day-to-day tactics. This role will not use agencies for performance marketing support and will require the successful candidate to use all paid channels themselves.

This role therefore requires an expert knowledge of performance marketing channels including the google suite (Google AdWords, Google Tag Manager, Google Analytics). You will know how to increase conversion rate through great ads and you will enjoy testing content on landing pages.

The successful candidate will be a commercially savvy marketer with creative flair, but who first and foremost has a data-driven, analytical style of marketing. The company are fast-growing, innovative and entrepreneurial. They are looking for a motivated, talented and successful digital marketer to join their business.

Responsibilities for the position of Performance Marketer:

  • Owning the UK marketing strategy for the direct-to-consumer business
  • Auditing the existing marketing activity
  • Creating a marketing strategy to increase the volume of traffic to site, improve stickiness and conversion rate of traffic
  • Analysing campaigns and spend and decrease cost per acquisition
  • Running A/B Testis of landing pages and website content to improve results
  • Taking ownership of the UK Google Ads strategy and supporting field marketing teams
  • Driving traffic to the website by executing the digital marketing strategy (SEO, PPC, Paid Media, Display, social media and email automation)
  • Analysing the website traffic and improving UX and customer journey onsite – google analytics

To be considered for the role of Performance Marketer you must have:

  • B2C/D2C digital marketing experience
  • Have worked in a stand-alone or small marketing function and helped scale businesses through innovative performance marketing tactics
  • A desire to lead and grow a marketing function
  • UK market experience
  • A desire to succeed and build something from scratch and the ability to go ‘above and beyond’ to achieve your goals

The Company:

This is a great time to be joining this fantastic organisation. The business want to continue growing, as a result, they are in need of a Performance Marketer to join the team and drive new user sign ups through a variety of digital channels.

This is a great opportunity to become part of a wider marketing of 13 people who are all about collaboration!

They are continually testing and trialling new ways of working to challenge the existing structure and marketplace. They are innovative and want people who aspire to exceed their personal expectations

They are now looking for a Performance Marketer to define their performance marketing strategy and processes. This is an excellent opportunity to own a digital strategy for a growing business

The Package for Performance Marketer:

  • Salary: £45,000-50,000
  • Great company benefits

Location: The position of Performance Marketer will be based in Central London with flexible working options.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.

If you have met with a BMS Consultant in our London office, please contact them directly to discuss this opportunity.

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