FMCG Greater Manchester, Manchester 27/09/2018 £20k - £21k per annum + Bonus

REF: JN -072018-143327_1538043757

Marketing Analyst
South Manchester / Cheshire
21k + Bonus

  • Leading fashion brand
  • Highly successful and well established business
  • Part of an established digital marketing team

The purpose of this role is to support the marketing team through the provision of insight and recommendations based on robust analytics to support the planning, budgeting and reporting functions. You will inform, influence and deliver key insight and performance measures with the aim of delivering greater performance across the domestic and international markets. You will use this data and your commercial acumen to make sound recommendations to optimise marketing activity and to ensure maximum return on investment.

Key responsibilities:

  • Use data insight to constructively challenge existing processes and activities to improve performance
  • Interrogate marketing activity to ensure maximum ROI
  • Evaluate incentive / promotional performance to accurately forecast stock holding, balanced with maintaining customer satisfaction levels
  • Manage demand forecasting for incentives / promotions and identify potential stock issues
  • Support delivery of insight and analytics for international marketing strategies and initiatives
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