Field Marketing Executive Maidenhead £30K | BMS Performance
IT Berkshire, Maidenhead 23/03/2020 £30000 - £32000 per annum

REF: JN -012020-156707_1584964535

  • Assist in executing a brand-new ABM strategy
  • Dynamic and ground-breaking AI based technology
  • Join an ambitious software company at the start of a period of high growth

The Role: You'll be responsible for executing the regional account-based marketing plan and execute campaigns to drive qualified opportunities into the pipeline for the sales team. You will need to utilize a wide array of marketing skills including digital, content, webinars, events and direct mail. You'll work closely with the Field Marketing Director and regional sales teams to ensure your campaigns are tailored to meet local requirements and sales objectives.

  • Assist in executing a brand-new ABM strategy
  • Dynamic and ground-breaking AI based technology
  • Join an ambitious software company at the start of a period of high growth

The Role: You’ll be responsible for executing the regional account-based marketing plan and execute campaigns to drive qualified opportunities into the pipeline for the sales team. You will need to utilize a wide array of marketing skills including digital, content, webinars, events and direct mail. You’ll work closely with the Field Marketing Director and regional sales teams to ensure your campaigns are tailored to meet local requirements and sales objectives.

Responsibilities of the Field Marketing Executive

  • Use Marketo, create and manage email campaigns, specially targeted and segmented via industry vertical or contact role function
  • Execute the new account-based marketing programme and activities in conjunction with sales
  • Partner with the Sales Development team to ensure Marketing Qualified Leads translate into Qualified Sales Opportunities
  • Manage the Marketing Automation Systems and campaigns (Marketo and Pardot) for local campaigns
  • Track and report on campaign effectiveness and monitor qualified opportunities

Requirements for the role of Field Marketing Executive

  • Minimum 1 years’ experience in digital marketing, you’ll be a confident using marketing automation systems for demand generation, account-based marketing and pipeline acceleration.
  • Results driven with proven ability to maintain successful relationships with sales colleagues
  • Bachelor’s degree in marketing, communications, business or related field (desired but not essential).
  • Travel region – approximately 25%.

The Company: Following year on year growth over the last 10 years, our client is a leading enterprise cloud software solution company, with an annual revenue of over £500 million and the view of being a £1bn company in 5 years’ time. Their product provides artificial intelligence to help companies transform digitally. Used by almost 75% of the Fortune 100, this company pull together ecommerce data, helping companies optimise their websites to drive sales and increase growth. They boast a first-class list of clients including; eBay, Nike and Amazon.

The Package:

  • £30k-£35k basic salary
  • 25 days holiday + excellent wider benefits including pension and gym membership.

The role is located in Maidenhead

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.

If you have recently met with a BMS Consultant at our London or Egham office, please contact them directly to discuss this opportunity.

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