eCommerce and Digital Marketing Manager Knutsford £40K | BMS Performance
Medical Cheshire, Knutsford 18/02/2021 £40000 - £45000 per annum

REF: JN -022021-160679_1613658874

This is a superb opportunity to promote a well-known range of dermatology brands for a rapidly growing manufacturer. Training is superb and opportunities to grow within the company are open ended. Thanks to rapid growth in the UK marketplace, this organisation is seeking and new eCommerce and Digital Marketing Manager.

The purpose of this position is to create and implement an online commercial plan. You will develop the multichannel customer acquisition and retention strategies, and then implement the strategy to help grow our customer base and drive additional value from our existing loyal customers.

  • Leading consumer skincare brand
  • Work in an industry with tremendous growth potential
  • Full product and sales training provided
  • Exciting growth plans & opportunity to take the next step in your career

The Role:

This is a superb opportunity to promote a well-known range of dermatology brands for a rapidly growing manufacturer. Training is superb and opportunities to grow within the company are open ended. Thanks to rapid growth in the UK marketplace, this organisation is seeking and new eCommerce and Digital Marketing Manager.

The purpose of this position is to create and implement an online commercial plan. You will develop the multichannel customer acquisition and retention strategies, and then implement the strategy to help grow our customer base and drive additional value from our existing loyal customers.

You will have an entrepreneurial spirit that can spot and monetise opportunity. You will have skills in trading online and digital marketing that can help this important channel optimise the on-site customer experience that increases online conversion rates.

There are plans in place to further grow the digital and ecommerce team, with the recruitment of a couple of specialist reports panned for later in 2021.

The responsibilities of the eCommerce and Digital Marketing Manager include:

  • Creating and implementing an eCommerce strategy into an effective commercial plan that trades the online business for growth and profit.
  • Supporting the planning and execution of all digital marketing activities in the UK, including email, search, campaigns, websites and social media advertising.
  • Managing email marketing campaigns, create assets and develop emails, landing pages for healthcare and consumer target audiences.
  • Constantly reviewing the performance of the business’ estore as well as Amazon platform, taking necessary actions for improvement to drive conversion rates, average order value, increasing visitors & other KPIs.
  • Carrying out the reporting and analytics for campaigns & ongoing digital activities including Google Analytics, Facebook Analytics, agency reports and other tools.
  • Website maintenance including coordinating website updates, social calendar reviews and artwork updates.
  • Leading Digital Marketing Projects and initiatives in the UK.
  • Developing an online customer retention programme – to increase customer retention, loyalty and drive lifetime value.

Requirements for the position of eCommerce and Digital Marketing Manager include:

  • 3 years’ + experience in both digital & trade marketing.
  • 3 years’ + experience in marketing or brand management, managing a team and marketing related products through modern market, pharmacy and medical channels is essential.
  • Minimum 2 years’ experience in the Administration & of Magento 2.
  • Minimum 2 years’ experience using Adobe Campaign.
  • A Degree in Marketing, Business, Pharmacy, Science or related field is essential.
  • Exposure with major pharmacy chains in is desirable.
  • Other selling and marketing experience is desirable.
  • Familiarity with Adobe products such as Adobe Photoshop, Creative, Adobe Analytics, Adobe Experience Manager is a bonus.
  • Experience in Google suite apps such as GTM and GA.

The Company:

This manufacturer is experiencing rapid growth and are keen to expand their sales team who promote their innovative range of skin care products. The company are relatively young in the market however they continue to acquire market share year on year, with increasing sales coming from their ecommerce and digital channels.

The Package for eCommerce and Digital Marketing Manager:

  • Salary: £40k-£45k
  • Company / performance bonus
  • The role is 5 days a week in the office (when possible)
  • 27 days annual leave rising to 30 days from 3 years and to 32 days 10+ years’ continuous service (Plus Bank Holidays)
  • Contributory pension, Private Healthcare.

Location: The position of eCommerce and Digital Marketing Manager is office based in Cheshire.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

Apply Now
×