Digital Marketing Specialist West Drayton £35K | BMS Performance
FMCGMiddlesex, West Drayton23/08/2019£35000 - £42000 per annum

REF: JN -082019-153811_1566560691

This Digital Marketing Specialist will be responsible for working alongside the Senior Brand Manager to drive traffic to the website via multiple digital channels. Reporting to the Marketing Director, the objective of the role is to implement all content changes to the website in order to facilitate online growth of the business and lead tracking. The successful candidate will have a formidable understanding of SEO best practice, extensive experience of social campaigns along with a passion for analysis and reporting; primarily via visualisation media tools.

Your efforts will help to create, improve and maintain valuable and engaging content for all brands across both B2C and B2B platforms.

  • Household name offering an excellent opportunity
  • Own the B2C digital strategy – generate leads and increase website traffic
  • Support the marketing department’s digital lead generation across all channels

The role:

This Digital Marketing Specialist will be responsible for working alongside the Senior Brand Manager to drive traffic to the website via multiple digital channels. Reporting to the Marketing Director, the objective of the role is to implement all content changes to the website in order to facilitate online growth of the business and lead tracking. The successful candidate will have a formidable understanding of SEO best practice, extensive experience of social campaigns along with a passion for analysis and reporting; primarily via visualisation media tools.

Your efforts will help to create, improve and maintain valuable and engaging content for all brands across both B2C and B2B platforms.

Responsibilities for the position of Digital Marketing Specialist

  • Responsible for the digital B2C strategy for all brands
  • Manage the content plan across all owned digital B2C and B2B marketing channels (website, social media, apps and e-learning platforms)
  • Creating, improving and maintaining valuable and engaging brand content for all brands
  • Monitor and tracking of all digital marketing activities and platforms against defined KPI’s
  • Support the wider Communications Team in the delivery and development of industry leading digital content initiatives
  • Uncover consumer insights and deliver innovative digital marketing solutions to maintain high levels of consumer interaction
  • Ensuring that B2C platforms are ‘consumer friendly’ and reflect the consumers journey
  • Optimise brand and product content for SEO
  • Run advertising campaigns with broadcast and sponsorship partners
  • Working with agencies and internal colleagues to ensure all digital platforms are functioning, optimised and updated

To be considered for this role you must have:

  • Minimium 3 years experience in Digital Marketing
  • Professional qualifications in Marketing or related fields
  • Experise in identifying target audiences and digital marketing trends
  • Hands on experience with SEO, SEA and web traffic metrics
  • Expertise in content & social media platforms
  • CMS systems experience

The Company:

Our client are market leaders within the B2B and B2C vehicle tyre market – supplying customers with products ranging from high performance sports bicycle tyres through to vehicle manufacturers and Halfords. This is an excellent opportunity for a Digital Marketer to have a real impact on the business plans and progression. The company have a great understanding for the importance of marketing and are continually looking to improve the impact that their digital strategy will have of company revenue.

The Package for Digital Marketing Specialist:

Salary: £35,000 – £42,000, 25 days holiday, pension, healthcare

Location: The position of Digital Marketing Specialist is based in West Drayton.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at either our Egham or London offices, please contact them directly to discuss this opportunity.

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