Customer Engagement Senior Executive Maidenhead £40K | BMS Performance
IT Berkshire, Maidenhead 17/03/2020 £40000 - £48000 per annum

REF: JN -032020-157905_1584438500

The Role:

The Audience Experience and Engagement Team is a new function within Digital Marketing for our client. This role has been established to understand how end users and channel partners engage through digital touchpoints across customer and partner journeys.

The Customer Engagement Senior Executive is responsible for journey planning and marketing engagement across end-user and channel partner journeys. The role analyzes and identifies data relating to the user experience, creates recommendations to recognize and identify across platforms, drives deeper engagement through the journey at key moments to drive loyalty and advocacy.

  • Exciting new role – lead customer and partner’s digital journeys
  • Work autonomously and collaborate with colleagues and customers
  • Join a long-established, highly regarded global company

The Role:

The Audience Experience and Engagement Team is a new function within Digital Marketing for our client. This role has been established to understand how end users and channel partners engage through digital touchpoints across customer and partner journeys.

The Customer Engagement Senior Executive is responsible for journey planning and marketing engagement across end-user and channel partner journeys. The role analyzes and identifies data relating to the user experience, creates recommendations to recognize and identify across platforms, drives deeper engagement through the journey at key moments to drive loyalty and advocacy.

This is a key role to in the development of a successful, agile and high-performing team that places data at the heart of the model, so engagement is delivered at scale and results are measurable.

Responsibilities for the position of Customer Engagement Senior Executive is to lead and develop journey engagement recommendations to deliver against the operational plan in key work areas including:

  • Data Management
    • Journey engagement
    • Journey messaging
    • Customer marketing
    • Alerts program
  • Understand the messaging needs for effecting targeting, personalization and testing.
  • Identify relevant data sources and use them to constitute marketing data profiles.
  • Categorize data characteristics to drive segmentation.
  • Create metrics, dashboards and performance benchmarks
  • Mapping data gaps and managing approaches to acquire missing data.
  • Define and deliver measurements for proof-based results.
  • Create recommendations from data analysis for segmentation and targeting.
  • Knowledge of digital journey engagement flows, engagement scoring and reporting.

To be considered for this role you must have:

  • 5 years+ of experience in digital marketing; preferably with experience of user experience or service design
  • Bachelor’s degree in User Experience, Service Design, Design Methods, Digital Marketing, or a related field
  • Strong understanding of digital marketing, search engine optimization (SEO), and segmentation, preferably through agency or enterprise marketing experience
  • Self-starter with proven experience in journey mapping and persona development from either the user experience or service design perspective

The Company:

Our client is a long-established technology giant, best known for enabling industry to better manage, monitor and improve their performance through mobile workforce products. In an exciting development they have recently entered the SaaS space.

They pride themselves in the commitment to innovation and have assets including more than 80 offices and thousands of employees worldwide.

The package for the position of Customer Engagement Senior Executive

  • Salary: £40,000 – £48,000
  • 10% Annual Company Bonus
  • Contributory Pension and Private Medical Cover
  • Casual dress in the office and (once established in the business) flexible working
  • 25 Days Holiday + Bank Holidays and up to 4 days paid volunteering

Location: The position of Customer Engagement Senior Executive will be based in Maidenhead

The role requires a valid driving licence and occasional domestic and international travel.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our Egham or London offices, please contact them directly to discuss this opportunity.

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